Growth Marketing Manager - Legal Client Acquisition

Job Description
Growth Marketing Manager (Legal/Client Acquisition)
Location: Downtown Los Angeles, CA (Onsite)

Compensation: $110,000 - $135,000

The Opportunity
A high growth litigation plaintiff firm in Los Angeles is seeking a results-driven Growth Marketing Manager to lead client acquisition and drive measurable case growth across multiple practice areas, including Personal Injury and Employment Law.

This role is focused on increasing signed cases and improving marketing ROI, not just generating leads. The ideal candidate understands how to build and optimize a full marketing funnel from high-intent lead generation to intake conversion and signed case outcomes.

Core Responsibilities

Develop and execute strategies to increase monthly signed cases and improve lead quality

Build and scale high-intent acquisition channels (Google Ads, Local Services Ads, SEO)

Optimize the full marketing funnel: lead → intake → consultation → signed case

Establish and track key performance metrics including cost per lead, cost per case, and ROI

Partner closely with intake teams to improve response time, conversion rates, and client experience

Manage and optimize paid media campaigns across search and social platforms

Oversee website performance, landing page optimization, and conversion improvements

Manage external vendors and ensure accountability to performance metrics

Collaborate directly with the Director of Operations to drive firm growth strategy, optimize client acquisition, and align marketing performance with business objectives

Maintain consistent branding across all marketing channels and external communications

Manage the firm’s online presence including professional directories and social media platforms

Coordinate content that highlights the firm’s legal expertise, thought leadership, and case successes

Track marketing performance metrics including lead generation, consultation rates, and campaign effectiveness

Provide regular performance reports to the firm leadership

Recommend strategic adjustments based on marketing data and market trends

Ideal Candidate Profile

5+ years of experience in performance marketing, growth marketing, or client acquisition

Strong hands-on experience with Google Ads and/or Local Services Ads (required)

Proven ability to drive measurable results (leads, conversions, revenue impact)

Experience optimizing marketing funnels and improving conversion rates

Data-driven mindset with ability to analyze performance and make strategic decisions

Experience in legal marketing or other high-intent lead generation industries preferred

What Success Looks Like

Increased monthly signed cases aligned with firm growth goals

Improved lead-to-case conversion rates

Clear visibility into marketing performance and ROI

Diversified lead sources beyond social media

Strong alignment between marketing and intake

Qualifications & Technical Skills

Bachelor's degree in marketing, or related field

5+ years of experience in performance marketing, growth marketing, or client acquisition

Proven experience managing Google Ads and/or Local Services Ads (LSA) campaigns

Strong understanding of performance marketing metrics, including cost per lead, cost per acquisition, and ROI

Experience with marketing analytics tools (e.g., Google Analytics, GA4, call tracking platforms)

Familiarity with CRM and lead tracking systems (Clio or similar preferred)

Experience optimizing landing pages and conversion funnels

Ability to analyze data and translate insights into actionable growth strategies

Experience managing or collaborating with SEO and paid media vendors preferred

Experience collaborating with teams and operational leadership

Excellent organizational, communication, and project management skills

Ability to thrive in a fast-paced legal environment, preferably plaintiff firm

Fluent in English. Bilingual in Spanish a plus

*If a candidate has not directly managed Google Ads or performance-based lead generation, they are likely not the right fit.

What We Offer - Benefits

Medical, Dental, Vision

401(k) Retirement Plan with Company Match

Paid Time Off

Paid Sick Time

Paid Holidays

Paid Parking

Collaborate Work Culture

Modern Serene Workspace

Gym and Bistro Onsite

Zen Area Onsite

Free Food, Snacks, Coffee, and Tea

Employee Team Events

Employee Appreciation Events

Professional Development Opportunities

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