Lead, Audience Development Job at Clarion Events Inc. - North America in New Yor

Clarion Events North America is seeking an

Audience Development Lead

to support key event portfolio(s) by owning the strategy, growth, engagement, activation, and retention of core attendee audiences.
This role is responsible for building and activating high-value audiences, with a focus on increasing participation from target companies, strengthening relationships with key attendees, and delivering programs that connect attendees with exhibitors in meaningful ways to support overall event growth, retention and value.
Audience Development Leads play a critical role in shaping event success by combining market insight, audience strategy, and hands-on program delivery to drive both attendance and customer value. This role is accountable for delivering measurable audience growth and customer value across supported events.
This role is a central function led by the Group Vice President of Marketing Strategy, with dotted lines to the Vice President(s) overseeing the assigned events. The centralized team fosters camaraderie among like-minded individuals dedicated to driving audience growth and engagement. The dotted line reporting structure will enable a concentrated focus on supported events, ensuring alignment with event goals, focal areas and industry participation.
Main Responsibilities Include:

Audience Development
Own defined audience segments, including target companies and key attendee groups or associations
Build and evolve high-quality audience strategies focused on both growth and deeper participation within target organizations
Develop and maintain audience pipelines across new, existing, and lapsed attendees, ensuring ongoing expansion of the audience base
Drive participation from target audiences by strengthening relationships and increasing attendee volume from each organization
Use data, customer insights, and market understanding to continuously refine audience approach
Audience Activation & Programming
Lead the development and execution of connections programs (MATCH, hosted buyer, curated meetings, etc.) that drive attendee engagement and exhibitor value
Design and evolve audience offers and experiences that increase attendance and participation
Ensure target audiences are engaged before, during, and after the event
Act as the primary owner of the attendee experience for defined audiences—ensuring relevance, value, and connection opportunities
Audience Relationship & Market Insight
Build and maintain relationships with key buyers and audience groups to understand: business priorities, industry trends, drivers of event attendance and value
Translate audience insights into actionable recommendations for: marketing messaging, content priorities, overall event strategy
Serve as a voice of the customer, ensuring audience needs are reflected across the entire event experience
Partner closely with Marketing, Sales, and Event Leadership to align audience strategy and event goals
Work alongside the Audience Engagement team to ensure connections programs that utilize tech are effectively executed and optimized
Provide regular updates on audience performance, trends, and opportunities to inform broader business decisions
Contribute to a shared approach across the Audience Development team, including best practices and insights
Performance & Ownership
Own key audience metrics, including growth of target audience segments, participation from priority companies, engagement in connections programs
Contribute directly to overall event performance through increased audience quality and participation
Maintain accurate audience data and ensure strong data hygiene across systems
Culture, Leadership & Relationships:
Ability to thrive in a fast-paced environment with a constant curiosity for learning, customer needs and professional development
Foster and support a culture of transparency, collaboration and innovation
Build trust, value others, communicate effectively, drive execution, foster innovation, and focus on customer experience and event delivery
Supports and collaborates with other attendee relations managers
Represent Clarion Events in a professional manner at all times within the industries you serve
Requirements:

Experience in audience development, customer growth, recruiting, or relationship-driven roles
Strong ability to build and maintain relationships with external stakeholders
Data-informed thinker, comfortable using insights to guide decisions
Confident communicator across phone, email, and in-person environments
Experience in events, conferences, or community-building environments preferred
Comfortable working cross-functionally and influencing without direct authority
Experience with CRM and planning tools is a plus
Ability to travel to assigned events and competitive events throughout the year
What’s in it for me?

Competitive Base Salary range between $65,500 and $72,100
Bonus based on challenging but achievable targets
100% remote position (or hybrid if near CT or OK offices)
Generous PTO & Company-paid Holidays: this includes the entire week of July 4th AND the entire last week of the year off.
A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contrition), and FSA.
Basic life, long-term disability & short-term disability are covered at 100%.
401(k) Plan with employer match.
Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.
Physical Demands

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms. While at events/shows, this job may require extensive standing and walking and some pulling and lifting of products, supplies and/or equipment.
Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.

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