Nicholas & Lence Communications is hiring: Director of Public Relations in New Y

Director of Public Relations

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Nicholas & Lence Communications (NLC)

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New York, NY

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www.nicholaslence.com

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🌟 Lead, Inspire, and Drive Results at One of NYC’s Most Powerful PR Firms

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Are you a seasoned PR strategist with a passion for storytelling, deeply established media relationships, and the drive to lead high-impact campaigns across some of New York’s most exciting clients? Nicholas & Lence Communications (NLC) is looking for a dynamic, collaborative, energetic and client-facing Director of Public Relations to join our team.

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Who We Are: NLC is a NYC-based strategic communications, PR, and government affairs firm. We’ve been named one of the “50 Most Powerful PR Firms in America” by the New York Observer, landed a spot on City & State “New York’s Political PR Power 50,” and recognized among the “Top 50 NYC Lobbyists.” Our clients span hospitality, nonprofits, arts & culture, tourism, healthcare, BIDs, and more — and no two days look the same.

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The Role: Director of Public Relations

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This is a senior leadership role for a proven PR professional ready to own client relationships, support a talented team, and drive measurable results across a diverse portfolio of accounts. You’ll work closely with NLC’s CEO and SVP to shape strategy, lead pitching efforts, and serve as a trusted counselor to clients across multiple industries.

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What You’ll Be Doing:

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• Serve as day-to-day lead and senior PR counsel across a portfolio of NLC’s various accounts
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• Develop and execute comprehensive, creative PR strategies and communications plans
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• Build and maintain strong relationships with local, metro/regional and national reporters, editors, producers, and influencers across print, digital, broadcast, and social media
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• Drive proactive story pitching and secure consistent, high-quality media placements at the local, regional, and national level
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• Write and edit press releases, pitches, op-eds, talking points, and PR reports at a senior level
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• Mentor junior team members, providing guidance, feedback, and support across accounts
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• Manage press events, media previews, press conferences, and major announcements from concept through execution – including early morning breakfasts, evening events and weekend events. Experience going from hard hat tours to groundbreakings to formal evening events all in the same day
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• Proactively identify new story angles, trends, and timely hooks to keep clients top of mind
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• Support new business development by creating and contributing to proposals, presentations, and pitches
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• Collaborate with NLC’s government affairs team where PR and public policy intersect
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What You Bring to the Table:

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• 7–10+ years of PR experience, with significant time spent at a NYC-based agency
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• A proven track record of securing top-tier media placements across print, digital, and broadcast
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• Established relationships with NYC metro and national media contacts across multiple verticals including network and cable broadcast, as well as social media influencers and creators
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• Prepare to serve as spokesperson for clients as needed
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• Exceptional writing, editing, and storytelling skills
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• Self-starter who brings a collaborative and energetic approach to client campaigns
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• A strategic mindset paired with a hands-on, roll-up-your-sleeves work ethic
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• Ability to manage multiple accounts and deadlines simultaneously without missing a beat
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• Experience managing junior staff
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• Strong knowledge of Cision, MuckRack, PR Newswire, TVEyes Insight, Google Workspace
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• Crisis communications experience a strong plus
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• Bachelor’s degree required
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• Must live in New York City
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• Must have knowledge of the City of New York, NYC transit, Business Improvement Districts (BIDs) and local neighborhoods – geographically and politically. NYC government knowledge or experience is a plus.
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The Perks:

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• Proposed Salary: $90,000–$115,000 based on experience
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• Health insurance
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• 401K
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• PTO + flexible holidays
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• Potential annual bonus
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• Commission for new business you bring in
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• Hybrid schedule: In-office Mon–Thu and remote Fridays, barring client or media events/meetings
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Send your resume, cover letter, and two to three press clips or campaign examples that best represent your work to info@nicholaslence.com.

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