Conversion Copywriter

Write and optimize copy for service pages, landing pages, intake forms, and follow-up sequences aimed at increasing conversion rate
Partner with CRO and UX teammates to test headlines, calls-to-action, form copy, and page structure, using data to inform revisions
Translate clinical and technical information about ABA and behavioral health services into clear, trustworthy copy for caregivers making high-stakes decisions
Develop messaging frameworks and voice guidelines that stay consistent across service lines and locations
Collaborate with SEO/GEO and content teams to ensure copy supports search and AI-answer-engine visibility without sacrificing conversion intent
Analyze copy performance (form completions, drop-off, consult bookings) and iterate based on results
About Higglo A remote-first studio, built for depth.
We're a small, senior team helping ABA and behavioral health brands build integrated growth systems - SEO, GEO, CRO, UX, web, and digital PR - that move real pipeline. Remote-first, async-by-default, ownership-driven.
LinkedIn, portfolio, case studies, writing - whatever best shows how you think. We review every application and reply to every candidate.

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