Paid Media Buyer

Intrepid Digital is the combined From The Future + Intrepid Digital team — a growth and customer experience marketing agency that builds strategies that scale our clients' businesses. We specialize in SEO/Content Marketing, Paid & Organic Media, Conversion Optimization, Performance Creative, and Analytics.

ABOUT THE ROLE
The Senior Media Buyer is responsible for owning performance on key client accounts — planning, launching, and optimizing campaigns across paid channels to hit aggressive growth and efficiency targets.

You are deep in the platforms daily, obsessed with numbers, and comfortable taking accountability for performance. You'll collaborate with strategy, creative, and analytics, but you'll own the results.

KEY RESPONSIBILITIES

Provide your input and expertise across channel and campaign strategy based on client goals, audience, offer, and funnel

Build and manage campaigns primarily on Google Search, but facility with other platforms Meta/YouTube/TikTok etc. is a plus.

Structure campaigns and ad sets to balance scale, control, and testing rigor

Create and maintain testing plans for creatives, audiences, bids/budgets, and landing pages

Optimization & Performance Management

Monitor performance daily, adjusting budgets, bids, and targeting based on real-time data

Identify patterns and insights from performance data and translate them into actionable next steps

Manage spend efficiently against ROAS/CAC/MER targets and proactively flag issues before they become problems

Maintain clean, organized ad accounts with consistent naming conventions and documentation

Work closely with the Director of Paid Media and account leads to align strategy and expectations

Collaborate with creative teams to brief new assets and provide feedback rooted in performance data

Clearly communicate what's working, what's not, and what you're testing next in client calls and internal meetings

Provide input on landing pages and funnels where they materially impact paid performance

Tracking & Reporting

Ensure tracking is properly set up (pixels, events, conversions, UTMs, GA4, etc.)

Build and maintain performance reports that highlight the "so what" — not just a dump of numbers

Log tests and outcomes in shared documentation so learnings are visible across the team

QUALIFICATIONS
Must-Haves

4–7+ years of hands‑on experience managing paid media campaigns

Strong expertise in at least one major platform (Meta or Google) and working knowledge of others

Proven experience scaling spend while maintaining or improving efficiency (ROAS/CAC)

High level of comfort working in multiple client accounts simultaneously

Solid understanding of customer journeys, funnels, and how paid traffic fits into the bigger picture

You think in terms of hypotheses, tests, and learnings, not random tweaks

Nice-to-Haves

Experience in ecommerce / B2B / Sports & Ticketing / Real Estate

Experience with creative testing at scale (e.g., UGC, hooks, angles, concept iterations)

Familiarity with The Trade Desk or similar DSPs

Basic understanding of CRO principles

WHAT SUCCESS LOOKS LIKE IN 6–12 MONTHS

You're the go-to owner on several key accounts

Your accounts have clear testing cadences and documented learnings

You've helped meaningfully grow revenue or improve efficiency on your accounts

Account teams and clients trust your judgment and rely on your recommendations

COMPENSATION & BENEFITS

Competitive salary with performance incentives

Remote‑friendly environment

Budget for continued learning (courses, coaching, conferences)

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