Marketing Manager – HubSpot Marketing Hub

Reports to: GTM Lead

Working hours: Monday–Friday, aligned to U.S. Eastern Time

Language: Fluent written and spoken English required

Wendt Partners is a HubSpot Elite Solutions Partner helping B2B companies get more from their CRM, AI and revenue operations. Our whole team works remotely and serves clients across North America, the UK and Europe, and Australia and APAC.

Role Overview
Our own marketing should show what HubSpot can do when it's run well. As Marketing Manager, you'll own Wendt Partners' marketing engine in HubSpot Marketing Hub: campaigns, email, content, social, paid media, events, and the reporting that ties it all to pipeline.

This is a hands-on role. You'll plan campaigns and build them yourself in HubSpot, coordinate design and content support, and make sure every marketing activity can be tracked from first touch to closed deal.

What You'll Do
Campaign strategy and execution

Plan and run integrated campaigns across email, LinkedIn, organic and paid social, webinars, events and partner co-marketing

Develop campaign narratives, briefs and messaging for our ideal customer profile and target industries

Support major GTM initiatives such as roadshows, workshops and webinars, from promotion to post-event follow-up

Work with Sales so campaigns produce qualified meetings and opportunities, not just activity

Build and manage emails, landing pages, forms, lists, workflows, lead scoring and nurture sequences

Maintain lifecycle stages, lead status and the handoff from marketing to sales

Set up source attribution and campaign tracking correctly (UTMs, HubSpot Campaigns)

Keep marketing contact data clean, compliant and well segmented

Content, social and paid media

Own the content calendar: blog posts, case studies, one-pagers, social posts and newsletters

Write and edit marketing copy, and brief design and video support

Plan, launch and optimize LinkedIn and Meta campaigns: audiences, retargeting, budgets and reporting

Keep the website and key landing pages current and on brand

Reporting and optimization

Build HubSpot dashboards for traffic, conversions, MQLs, SQLs, pipeline influenced and sourced, and cost per lead

Report weekly on what's working, what isn't, and where to invest next

Test and improve subject lines, offers, landing pages, and audiences based on results

What You Bring

Proven B2B marketing experience, ideally in professional services, SaaS or technology

Strong hands-on HubSpot Marketing Hub experience: emails, workflows, lists, landing pages, forms, lead scoring and reporting

Experience running LinkedIn and/or Meta paid campaigns

Excellent written English and the ability to turn complex services into clear, compelling messaging

Comfort using data and attribution to make decisions

Organized and self-directed, able to manage several campaigns and stakeholders at once

HubSpot Marketing Hub certifications (a strong advantage)

What Success Looks Like

Campaigns consistently generate qualified meetings and measurable pipeline

HubSpot Marketing Hub is well structured, with accurate attribution and clean lifecycle data

Sales trusts marketing leads and receives them quickly with full context

Leadership has clear, regular visibility into marketing performance and ROI

Our own marketing is a credible showcase of what we deliver for clients

Compensation and Location

Fully remote

Competitive monthly salary in USD, based on location and experience

Interview Process

Initial conversation with our recruiter

Second conversation with the GTM Lead

May include a practical verbal exercise: a short campaign plan plus a HubSpot Marketing Hub build task (email, form, and nurture workflow)

Reference checks

Wendt Partners is an equal opportunity employer. We welcome applicants from every background.

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