About the Role
Job DescriptionProduct Marketing ManagerRole OverviewThe Product Marketing Manager (PMM) is an junior level product marketing role at CyberFOX responsible for supporting product marketing initiatives that drive messaging, partner and prospect understanding, and brand consistency. This role partners closely with Product, Sales, Sales Engineering, and the Marketing team to help execute gotomarket programs, assist in development of messaging and content, and gather insights that inform marketing strategy.This is a hands‑on, execution‑focused role ideal for a marketer looking to grow into a full‑scope product marketing career in B2B SaaS or cybersecurity.
Responsibilities
- Support Go‑to‑Market Execution: Assist in the planning and execution of go‑to‑market activities for new products, features, and updates, ensuring timelines, messaging, and deliverables are met.
- Product Messaging & Positioning Support: Help develop and refine product messaging, value propositions, and positioning under the guidance of the Director of Product & Corporate Marketing.
- Sales & Internal Enablement: Help oversee creation of and update foundational sales enablement materials such as pitch decks, one‑pagers, battlecards, demo videos, etc.
- Cross‑Functional Collaboration: Partner with Product, Sales, SEs, and Operations to gather input, align messaging, and ensure marketing materials support business needs.
- Corporate Marketing Support: Contribute to corporate marketing campaigns by supporting product‑related content, messaging alignment, and brand consistency alongside the Marketing Project/Content Manager across initiatives such as press, webinars, channel, etc.
- Market & Competitive Research: Assist with competitive analysis, market research, and customer insights to support messaging, campaigns, and product launches.
- Performance Tracking: Help track campaign and content performance, compiling reports and insights to inform optimizations and future initiatives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
Required Skills
- 1–3 years of experience in marketing, product marketing, or a related role
- Strong written and verbal communication skills
- High attention to detail and strong organizational skills
- Ability to manage multiple projects and deadlines in a fast‑paced environment
- Interest in B2B SaaS, cybersecurity, or technology products
- Comfort working with data, metrics, and basic reporting
Preferred Skills
- Stay current on product marketing best practices, tools, and industry trends.
- Continuously build product, customer, and market knowledge.
Responsibilities (Essential Functions)
- Go‑to‑Market Support & Execution: Assist in coordinating go‑to‑market plans for product launches and feature releases. Support cross‑functional launch activities by managing deliverables and timelines.
- Product Marketing Execution: Help develop and maintain product messaging frameworks, personas, and use‑case documentation. Update and maintain sales enablement and customer‑facing marketing initiatives – managing group demos, public facing or co-sponsored demos, etc. Assist in product certification and other messaging and quality control programs.
- Collaboration & Alignment: Act as a day‑to‑day marketing partner for Product and Revenue teams on assigned initiatives. Work closely with the Marketing Project/Content Manager to ensure messaging accuracy and timely execution.
- Market Research & Competitive Intelligence: Collect and summarize market trends, competitor updates, and customer feedback. Contribute insights to positioning documents and campaign planning.
- Performance Analysis & Reporting: Assist in tracking campaign results, content usage, and launch performance. Compile reports and insights to support data‑driven decisions.
Equal Opportunity Statement
CyberFOX is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.