Retail Media Network Manager/Director

DIGITS is an independent retail media agency operating both buy and sell side retail media. We are seeking a high-impact, commercially driven Manager / Director, Retail Media Network (RMN) to lead and scale our grocer RMN ecosystem.In this dual strategic and operational role, you will be responsible for shaping RMN media strategy, driving CPG sales growth, managing end-to-end media planning and reporting, working with retailer partners and overseeing operational execution with DIGITS, creative and ad-tech partners.

Key Responsibilities

Support overall RMN strategy across DIGITS’ regional grocery and C-store partner networks

Influence media products, rate cards, inventory packaging, and go-to-market (GTM) strategies

Stay ahead of retail media industry trends to continually innovate DIGITS’ platform offerings

Partner with DIGITS executive leadership to pitch, negotiate, and close CPG advertising proposals

Serve as the primary account leader for top CPG partners, building deep, trust-based relationships with brand managers, shopper marketing leads, and agency media buyers.

Drive CPG partner retention, upsells by demonstrating clear ROAS and incremental sales lift.

3.CPG Media Planning, Analytics & Reporting

Lead the end-to-end media planning process, translating CPG brand objectives into high-performing omnichannel campaigns across On-Site Search, On-Site Display, Email, Off-Site Programmatic, Digital Coupons, and In-Store Digital screens.

Manage, enhance and create reporting capabilities and campaign performance tracking

Deliver monthly client recaps and actionable quarterly business reviews

4.Operational Execution & Creative Partnerships

Oversee hands-on campaign execution and operations, partnering closely with DIGITS ad ops team

Manage the production of co-branded ad assets

Ensure seamless workflow between CPG asset delivery, retailer approvals, and campaign timelines.

5.Technical Product & Systems Feedback

Serve as the functional voice-of-the-customer (CPG & Retailer) to our product partners

Identify operational bottlenecks, system needs, and feature gaps in our RMN platforms

Assist in rollout for new ad-tech integrations

Qualifications & Requirements
Experience: 5+ years of experience in Retail Media Networks or Shopper Marketing (Title and compensation will be determined by depth of experience).

Domain Expertise: Proven track record running digital ad campaigns at major RMN platforms (e.g., Walmart Connect, Roundel, Kroger Precision Marketing, Amazon Ads, Instacart, Criteo) or regional retail media environments.

Communication Skills: Exceptional presentation, client management, and written communication skills; ability to speak fluently to CPG brand leads, grocery executives, and ad-tech developers alike.

Compensation & Terms

$100,000 – $150,000 (Title and compensation will be determined by depth of experience)

Remote work; Minneapolis-St. Paul location preferred with limited in person meetings

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