Austin, TX, United States | Posted on 04/02/2026
Campaign Strategy, Prioritization & Execution
- Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes
- Identify and prioritize high-impact campaigns based on audience, channel, and expected return
- Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign
- Coordinate campaign execution from planning through launch, ensuring alignment across teams
- Make trade off decisions on where to invest vs. what not to run based on performance and capacity
Audience & Data Segmentation
- Develop and refine audience segmentation strategies based on ICP and behavior
- Ensure campaigns are targeted to the right accounts and personas
- Partner with RevOps to improve data quality, segmentation, and targeting accuracy
Experimentation, Funnel Optimization & Performance
- Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation
- Design and run experiments across channels, messaging, and audiences to improve performance
- Analyze campaign and funnel data to uncover insights and recommend optimizations
- Improve funnel velocity, conversion rates, and overall marketing efficiency
- Scale successful initiatives and iterate quickly on underperforming programs
Reporting & Insights
- Develop visibility into campaign performance and pipeline contribution
- Translate performance data into clear recommendations and next steps
- Help the team make more informed, data-driven decisions
Year of Experience 4-7
Requirements
- Marketing experience at a high growth, early stage startup
- 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth
- Strong understanding of funnel metrics and how marketing drives pipeline
- Experience prioritizing campaigns based on business goals, not just executing requests
- Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
- Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
- Strong data instincts and ability to translate insights into clear, actionable decisions
- Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
- Comfort operating in ambiguity and making judgment calls with imperfect information
- Bias toward action: able to move quickly from idea to execution while continuously iterating