Director, Marketing

At Arizona Charlie’s, LLC , we don’t just offer jobs — we build careers. In a business that’s often about flash, we’re the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we’re powered by people who are passionate, reliable, and ready to make an impact. Whether you’re just starting out or looking to take your career to the next level, you’ll find real opportunities here — and a team that’s as invested in your success as you are.

Job Description Summary:
Summary:
As the Director of Marketing, you lead the strategic direction and daily operations of the marketing division. You oversee the development and execution of integrated marketing initiatives-spanning branding, customer engagement, events, and partnerships-to drive growth and strengthen the company’s market presence. Your leadership ensures marketing efforts align with organizational goals and deliver measurable impact.

Job Description:
Essential Functions and Responsibilities:

Provide strategic leadership and execution of all property-level marketing initiatives, including casino promotions, special events, database marketing, player development campaigns, loyalty program strategies, advertising, digital marketing, and social media engagement

Partner closely with property leadership to develop and implement marketing strategies that drive casino revenue, increase visitation, grow market share, improve guest retention, and enhance overall property performance

Oversee the property’s player loyalty and rewards programs, utilizing guest and player data to develop targeted marketing campaigns that increase acquisition, activation, frequency of visits, and player worth

Analyze gaming, visitation, and guest behavior trends to identify opportunities, measure marketing effectiveness, and make data-driven recommendations that improve business results and return on investment

Direct the planning, execution, and evaluation of promotional calendars, special events, tournaments, entertainment programs, and incentive campaigns designed to drive guest engagement and revenue growth

Manage database marketing efforts, including direct mail, email marketing, mobile campaigns, segmentation strategies, and personalized offers to maximize player response and loyalty

Lead the property’s digital marketing strategy, including website content, social media platforms, online advertising, reputation management, and guest engagement initiatives that strengthen brand awareness and customer acquisition

Collaborate with Gaming Operations, Hotel Operations, Food & Beverage, Finance, and Player Development leadership teams to align marketing initiatives with property goals and deliver a seamless guest experience

Monitor and manage marketing budgets, promotional reinvestment, advertising expenditures, and campaign performance to ensure effective allocation of resources and achievement of revenue objectives

Establish key performance indicators and regularly evaluate campaign performance, guest engagement metrics, promotional ROI, database growth, visitation trends, and revenue results to ensure accountability and continuous improvement

Recruit, develop, coach, and retain high-performing marketing team members, fostering a culture of innovation, collaboration, accountability, and exceptional guest service

Serve as the primary liaison between property leadership and corporate marketing teams, ensuring alignment of corporate initiatives while adapting strategies to meet the unique needs and market conditions of the property

Promote a guest-centric culture by enhancing the overall customer experience through impactful marketing programs, loyalty initiatives, and responsive service recovery when needed

Qualifications

5 years of marketing leadership experience; includes leadership or progressive responsibility in strategic planning and execution in a gaming or hospitality environment

Demonstrated experience developing and executing casino marketing strategies, including promotions, special events, player development initiatives, loyalty programs, database marketing, and digital marketing campaigns

Exceptional decision-making, planning, and analytical skills with a track record of achieving measurable business goals

Strong understanding of casino operations, player segmentation, player reinvestment strategies, loyalty programs, and gaming analytics

Strong knowledge of digital marketing channels, social media strategy, online advertising, reputation management, and guest engagement best practices

Proven leadership experience with a track record of recruiting, developing, coaching, and motivating high-performing teams while fostering collaboration and accountability

Skilled in budget management, workforce planning, and process optimization

Strong planning, organizational and analytical skills; experience managing large-scale marketing initiatives and complex budgets

Proven ability to lead multi-property or multi-unit teams with demonstrated success in achieving marketing and revenue goals

Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint); familiar with analytics tools and business intelligence platforms

Requirements

At least 21 years of age

High School Diploma or equivalent required

Bachelor’s degree in Marketing, Business, or related field preferred

Ability to effectively communicate in English, both written and verbal

Obtain and maintain all work cards as required by the company

Verify right to work in the United States

Work Cards

Nevada Gaming Registration

Physical Requirements

Occasionally push/pull up to 15lbs

Occasionally lift and/or carry up to 50lbs at floor, knee, waist, and chest levels

Occasionally squat, kneel, reach, bend, twist

Frequently sit and work at a desk or computer

Regularly standing and walking

Ability to communicate using in-person speech, radios, and telephone

Ability to hear, understand, and distinguish speech and/or other sound in person

Ability to distinguish between shades of color

Ability to use tools or equipment requiring a high degree of dexterity

Ability to ascend and descend stairs

Work Environment Potential Conditions

Indoor

Smoky

Noisy

Bright flashing lights

Extreme hot & cold temperatures

Slippery surfaces

Exposure to dust, fumes, and/or gases

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

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