Content + Communications Manager (10 month)

Join our 80th year celebration with the Mountain that Raises You!
Sierra-at-Tahoe is looking for a creative and organized marketer with strong storytelling, copywriting and design skills to help bring the Sierra voice to life across digital, social and guest communication channels. This role blends content production with brand execution, turning the resort’s strategic direction into compelling messaging, social content, collateral and campaigns.
Duties and Responsibilities are (but not limited to):
Brand + Messaging Translate the resort’s brand strategy and tone into clear, engaging content and campaigns
Develop messaging frameworks for products, events, pass sales and resort initiatives
Write copy across social, ads, email, website updates, press materials and guest communications
Maintain brand consistency and update brand templates and creative assets
Manage two Snow Reporters, ensuring timely and accurate daily snow reports and guest communications
Content Creation + Creative Direction Manage Content Coordinator, assigning and approving content created
Develop and manage the content calendar for marketing and guest communications
Concept and direct photo and video shoots, working with athletes, contractors and internal staff
Serve as primary in-house designer for social graphics, ads, posters and creative materials
Manage creative templates, brand asset libraries and visual guidelines
Social Media Own daily posting and monitoring across Instagram, Facebook, X, TikTok and more
Write captions, schedule posts and maintain platform-specific best practices
Monitor comments, messages and trends to maintain community engagement
Track analytics and prepare monthly performance reports with insights
Partner with the Content Coordinator for content capture and fast-turnaround needs
Public Relations + Communications Support In collaboration with the Director of Sales and Marketing, draft press releases, media advisories, talking points and reactive statements
Support inbound media inquiries and coordinate assets such as photos, b-roll and information
Plan and oversee the execution of media and influencer visits
Maintain press kits, templates and media-ready content
Draft initial crisis communications messaging for review by leadership
Provide direction and expectations for the Sierra Athlete Program
Develop content plans, deliverable, and story concepts with athlete partners
Review athlete content for quality, brand alignment and creative fit
Collaborate with the Content Coordinator on scheduling and logistics
Other Duties Assist with marketing promotions, sales efforts and creative needs across the resort and occasionally in town / in the Bay Area
Support collateral, signage and template design as needed
Participate in on-mountain shoots and storytelling moments
Project management via Wrike or similar tools
IDEAL CANDIDATE Expert / advanced skier or snowboarder
Strong copywriting and storytelling skills
Creative eye with the ability to concept and direct visual content
Mid-level graphic design ability using Adobe Creative Suite
Experience managing social media channels and content strategy
Ability to provide clear and actionable creative direction
Excellent communication and project management skills
High attention to detail and ability to juggle multiple priorities
Comfortable working independently while aligning with brand strategy
Familiarity with the ski or outdoor industry a plus
Strong interpersonal skills and ability to work cross-functionally
Experience managing a budget
Have strong photography or video skills
Have experience with athlete or ambassador programs
Season pass and free lift tickets
Paid time off
10-month role which means some extra time off in the Summer to enjoy Lake Tahoe or travel!
Work Location: At the mountain with slope-side ride breaks!

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