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Senior Lifecycle Marketing Leader — Growth & Personalization

SoFi · Multiple locations ·

Job type:
Full Time

SoFi is seeking a Senior Lifecycle Marketing Manager to drive Smart Card planning and growth. The role partners with product marketing, product, tech ops, and leadership to deliver data-driven, personalized communications across the customer lifecycle.
You will own multi-channel campaigns (email, push, in-app, SMS), optimize performance with rigorous testing, and collaborate with data science to provide actionable insights for business OKRs.

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