Marketing Account Executive

Marketing Account Executive – Behavioral Health Location: Bozeman, MT or Des Moines, IA
Salary Range: $65,000 – $85,000 DOE
About the Role The Account Executive is the strategic lead for a portfolio of client accounts, responsible for building strong client relationships, developing marketing strategy, and driving results. This role connects client goals to clear marketing plans, leads quarterly planning, and uses performance data to guide decisions and identify opportunities for growth.
You’ll work closely with our Marketing Specialist and Creative Designer who handle much of the day-to-day execution. Your role is to provide the strategy, direction, and context they need to do their best work while keeping clients informed, engaged, and confident in the work we’re doing together.
What You'll Do Lead Client Strategy Own the overall marketing strategy and direction for a portfolio of client accounts
Develop full-funnel B2B and B2C strategies based on client goals, audiences, and business needs
Translate business objectives into clear marketing priorities and actionable plans
Stay close to client businesses, industries, audiences, and competitive landscapes
Drive Quarterly Planning Lead quarterly strategy and planning
Establish priorities, campaigns, initiatives, and measurable goals
Turn strategy into clear direction for internal specialists
Continuously evaluate what’s working and adjust priorities as needed
Lead Client Relationships Lead client calls and serve as a trusted strategic advisor
Communicate recommendations, performance, and next steps with confidence and clarity
Manage expectations, priorities, and difficult conversations when needed
Build relationships that lead to continuing long-term partnerships, retention, and growth
Own Performance & Reporting Own the strategic narrative behind client reporting
Analyze performance across channels and identify meaningful insights
Connect marketing activity to business outcomes
Recommend changes based on performance, opportunities, and challenges
Lead Internal Specialists Provide strategic direction, context, and clear briefs to Marketing Content and Marketing Automation Specialists
Prioritize work and help teams stay focused on the highest-impact initiatives
Review work for strategic alignment and quality
Remove roadblocks, provide feedback, and hold work accountable to the plan
Identify Growth Opportunities Look for opportunities to expand the impact of marketing within existing accounts
Proactively recommend new strategies, campaigns, and initiatives
Understand where marketing can contribute to client growth beyond the immediate scope of work
What We're Looking For We’re looking for a strategic marketer and confident client leader with:
5+ years of experience in digital, integrated, or growth marketing
Experience managing client accounts and leading client-facing strategy
Strong understanding of full-funnel B2B and B2C marketing
Experience developing marketing strategies and translating them into actionable plans
Strong analytical skills and the ability to turn performance data into clear recommendations
Experience managing projects and coordinating work across multiple people or disciplines
The ability to lead, delegate, and provide direction without needing to own every execution detail
Strong written and verbal communication skills
Confidence presenting recommendations and navigating challenging client conversations
A proactive, solutions-oriented mindset and a high level of ownership
You’ll Stand Out If You Have Agency experience managing multiple accounts
A Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience.
Experience working across paid media, content, SEO, email/marketing automation, and websites
Experience with GA4, Google Ads, Meta Ads, LinkedIn Ads, CRM or marketing automation platforms, and reporting tools
Experience working with both B2B and B2C audiences
Experience managing or mentoring marketers
A strong understanding of marketing metrics such as CAC, CPL, ROAS, conversion rates, pipeline, and revenue
About MDS Manifest Digital Solutions (MDS) is a digital marketing firm based in Bozeman, MT, specializing in executing full-scale marketing programs that drive revenue for clients in behavioral health and adventure travel. Founded in 2019, MDS is built on curiosity, creativity, and crafting valuable solutions that deliver measurable results.

#J-18808-Ljbffr