Social Media Coordinator

Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.

Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.

Who are you?
Creative, collaborative, connected. You strive to be your best, and help others be their best. You’re driven, savvy, and solution-oriented. Motivated and passionate, our teams continue to find ways to ideate and innovate, bringing client service to a whole new level. If this sounds like you, then please read on!

The Role
As the Social Media Coordinator, you’ll help to maximize the effectiveness of J/PR’s Social Media account teams by owning the report drafting process, coordinating social media campaigns, and acting as a nimble team player, remaining curious and continually seeking opportunities both within accounts and on the broader functional team to learn about best practices, new approaches, industry updates, etc. In this role, you’ll work to build relationships internally and externally so that you can begin to understand how to effectively communicate with a variety of stakeholders. You’ll also manage the internal editing process for the Editorial Calendar. This includes presenting the EdCal mock up to Account Social Lead, receiving feedback, knowing where to find appropriate images and how to organize assets, making edits, and bringing the EdCal to a place where it’s ready to present to the client.

Duties And Responsibilities
Account + Client Management
Observe and assist in the development of annual strategic plans and quarterly goals
Act as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relations
Participate actively in internal meetings
Assist with influencer relations: proactively reaching out/reactively vetting and managing the hosting process with the account team
Assist in pitching social media editors
Guide student interns and post-grads

Content Calendars
Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
Create first drafts of mockups and captions for monthly content calendars
Own the internal editing process through editorial calendar platform
Tee up content to be published to Instagram and Facebook in agreed upon cadence
Craft ideas for on-brand Instagram Stories for clients

Content Production
Help develop the content mission shot list and itinerary
Research models/influencers for content shoots
Assist with content creation (video, photo, graphic) at on-property shoots
Assist with post-production on content shoots in Adobe Lightroom and Adobe Photoshop
Assist with the digital filing within content archives for each client

Community Management
Engage in community management, posting, replying and engaging within social media channels
Lead team’s UGC (user generated content) request efforts
Execute reactive community management strategy
Execute proactive community management efforts, learning and growing knowledge of successful tactics leading to follower growth

Paid Social
Assist with developing audiences relevant to client markets and goals
Assist with identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visuals
Assist with boosting posts and monitoring/launching paid campaigns, working with account leads to utilize appropriate budgets and objectives

Reporting
Create the first drafts of monthly reports with your insights, recognizing what is important to include in these updates and providing detailed, complete reports that require minimal revisions
Craft weekly reports of content performance / analytics and weekly updates with minimal edits needed
Create influencer recaps
Monitor channels, engagement, growth and KPIs and include in reports and updates

Other
Assist in research on upcoming trends, articles & social media relating to clients and the travel, luxury hospitality & culinary realms
Assist in brainstorming & planning sessions/social media angles & partnerships
And other tasks, projects, or duties as required

Experience
College Degree or comparable experience required
At least 1 year social media experience
Some experience using tools to measure social media ROI and create reporting such as Sprout Social, Google Analytics, and Hootsuite
Some experience using content management tools such as HeyOrca, Sprout Social, etc.
Some photo editing experience using Adobe Creative Suite (Adobe Photoshop & Lightroom preferred but not required)
Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylines
Agency experience preferred
Travel and/or hotel industry experience preferred

Requirements
Computer skills, including Word and Excel in a Microsoft Windows environment.
Excellent oral and written communication skills
Excellent interpersonal skills
Excellent organizational skills
Must be able to identify and resolve problems in a timely manner
Skills in establishing & maintaining effective, respectful & professional relationships with other employees and clients
Basic understanding of Facebook, Twitter and Instagram
Foundational understanding of Influencer engagement

Benefits
Competitive base salary: $23 - $25, commensurate with experience
Commission opportunities
Eligibility for year-end discretionary bonus
Monthly Cell Phone Stipend
Company-sponsored medical, dental, and vision insurance
401K with employer match
Accrued PTO
Birthday PTO
Flexible Release Fridays
Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
Hybrid office schedule (2-3 days in office), Fridays remote
Corporate ClassPass discounts
Pet insurance discounts
Milestone gifts at 1, 5, and 10 years
Annual holiday and summer parties, plus regular socials
Ongoing training and development opportunities

Applicants for employment must possess work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. J/PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.

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