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Performance Marketing Specialist: Paid Search

Pearson · Lansing, MI, USA ·

Job type:
Full Time

Pearson in Lansing, MI is seeking a detail-oriented Specialist, Performance Marketing to manage day-to-day paid search campaigns and optimize across markets. You will work with internal teams and agencies to ensure efficient execution, monitor performance, and identify optimization opportunities to boost enrollment-related metrics.
The role requires strong analytics, experience with Google Ads and SA360, and the ability to translate data into actionable recommendations.

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