SEO, Social Media & Content Specialist

Own IntellixBOM's public voice across organic search, LinkedIn, X, Medium, Reddit and our blog, turning deep cybersecurity and compliance expertise into content that earns attention from CISOs and security leaders across India's regulated sectors.
We're hiring an SEO, Social Media & Content Specialist to build IntellixBOM's public voice, turning deep cybersecurity, supply-chain and compliance expertise into content that earns the attention of CISOs, compliance officers and security leaders across India's regulated sectors. You'll own organic search performance alongside regular posting, community building and newsletter engagement across LinkedIn, X (Twitter), Medium, Reddit and our company blog.
Key responsibilities SEO: own on-page and technical SEO for the blog: keyword research, content optimisation, internal linking, and tracking organic search rankings and traffic.
Content calendar: plan and execute regular, consistent posting across LinkedIn, X/Twitter, Medium, Reddit and the company blog.
Thought leadership: write blog/Medium articles on SBOM, supply-chain security, quantum readiness, cryptographic risk, AI governance and CERT-In/RBI/MeitY compliance.
LinkedIn growth: manage the company page; drive founder and employee advocacy posts.
Community building: build genuine presence in security subreddits, LinkedIn/Slack groups and forums; not just posting, but engaging.
Newsletter: draft, design and send a recurring newsletter to prospects, customers and subscribers.
Repurposing: turn whitepapers, case studies and webinars into social-ready snippets.
Reporting: track SEO and channel analytics weekly/monthly against the KPIs below.
Required skills Strong written English; comfortable writing about technical/security topics (training on BOM and compliance concepts provided).
Working familiarity with SEO fundamentals and tools (Google Search Console, Ahrefs/SEMrush, or similar) and basic keyword research.
Self-starter who can own a content calendar with minimal supervision.
Curiosity about cybersecurity, supply-chain risk and regulatory compliance.
Comfort with basic design tools (Canva/Figma) and social scheduling tools.
Preferred skills Active personal presence on LinkedIn or X is a strong plus.
Prior experience running a blog, newsletter or brand social presence.
Exposure to B2B or technical/security marketing.
Qualifications Pursuing or recently completed a degree in Marketing, Communications, Journalism or a related field.
Brand-building KPIs SEO / Blog & Medium
2 articles/week (combined)
Organic traffic growth, keyword rankings, avg. time-on-page, shares, inbound content leads
LinkedIn
3–5 posts/week · +15% followers/quarter
Engagement rate ≥3%, reach, comments-per-post, employee/founder amplification
X (Twitter)
Daily posts/threads
Impressions, follower growth, thread engagement rate
Reddit & forums
Active in 3–5 relevant communities/week
Genuine upvotes/comments, community reputation, zero spam flags
Newsletter
1 send/month · list growth
Open rate ≥25%, click-through rate ≥3%, subscriber growth
Overall brand
n/a
Share of voice/mentions, marketing-qualified leads (MQLs) attributed to content
What we offer Competitive salary, hands-on training in BOM and compliance concepts, real ownership of IntellixBOM's public voice from day one, and a fast path to growth as the brand and content function scales.

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