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Strategic Digital Marketing & Analytics Lead

University of Texas at Arlington · Arlington, TX, USA ·

Job type:
Full Time

The University of Texas at Arlington is seeking a Digital Marketing Strategist to lead analytics, measurement, and cross-functional coordination for UTA Online marketing channels. This role serves as a central point among UTA Online, the OPM partner, external vendors, Marketing, Messaging, Engagement, and IT to drive data-driven decisions.
The strategist will oversee full-funnel analytics from awareness to enrollment, build dashboards, and translate performance data into actionable insights for

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