Digital Marketing Manager

We’re partnering with a global, family-owned consumer products company to hire a Digital Marketing Manager who will help grow its direct-to-consumer business across a portfolio of premium, purpose-driven food brands!

This is an exciting opportunity for a hands-on digital marketer who enjoys combining strategy, execution, analytics, and cross-functional collaboration. You’ll lead digital initiatives across ecommerce, email, SMS, CRM, SEO, and AI-powered search, with a focus on increasing customer engagement, retention, conversion, and overall revenue.

Role Summary:
This organization is seeking a passionate, results-driven Digital Marketing Manager to lead and optimize our digital marketing across D2C e-commerce, CRM, and search channels. This role will be responsible for driving customer acquisition, engagement, retention, and revenue growth through effective website management, lifecycle marketing programs, and SEO/AEO strategies. The ideal candidate has 5+ years of digital marketing experience, preferably with consumer brands, and possesses a strong understanding of e-commerce best practices, customer lifecycle management, and data-driven decision-making.

Key Responsibilities:
D2C Website Management

Own and optimize our two brand websites to drive customer engagement, conversion, and revenue growth.

Lead website enhancements, product launches, promotional campaigns, integrations, and landing page development in partnership with internal teams, agencies, and vendors.

Ensure seamless, brand-consistent customer experience across website content, navigation, and functionality.

Oversee website performance, analytics implementation, quality assurance, deployment, technical health, security, and ongoing optimization opportunities.

CRM & Lifecycle Marketing (Email and SMS)

Develop and execute email and SMS strategies that drive engagement, retention, repeat purchases, and customer lifetime value.

Build, test, and optimize audience segments, automated journeys, triggered communications, and promotional campaigns.

Manage campaign calendars, deployment schedules, and end-to-end program execution in partnership with Brand and Creative teams.

Analyze performance and improve deliverability, subscriber growth, engagement, conversion, and revenue through ongoing testing.

Organic Search (SEO and AEO)

Lead SEO and AEO strategy in partnership with external consultants and agencies to strengthen visibility across traditional and AI-powered search.

Oversee keyword, content, and technical optimization initiatives aligned with customer intent and business goals.

Recommend and coordinate technical enhancements, including site architecture, schema markup, and indexing.

Monitor website health and organic performance, while staying current on search trends, algorithm updates, and emerging AI search technologies.

Analyze website, CRM, and e-commerce performance and build dashboards to track key business and channel KPIs.

Translate data into actionable recommendations and present strategies, results, and optimization opportunities to key stakeholders.

Lead cross-functional planning and execution for annual priorities, product launches, seasonal campaigns, and content initiatives.

Partner with Brand, Sales, Production, Customer Service, and Legal to align priorities, enhance the customer journey, and deliver initiatives on schedule.

Manage agency and vendor relationships, contracts, scopes, budgets, timelines, deliverables, and performance to drive efficiency and business impact.

Qualifications & Experience:

Bachelor’s degree in Marketing, Business, Information Science or related field

5+ years of digital marketing experience, preferably within a D2C consumer brand or e-commerce environment

Hands-on experience with email marketing and SMS platforms (e.g., Klaviyo, Attentive, Salesforce Marketing Cloud)

Strong understanding of SEO and Answer Engine Optimization (AEO)

Experience with website analytics and reporting tools such as Google Analytics (GA4), Google Search Console, and SEMrush

Experience managing digital agencies or external partners

Preferred Experience

Experience negotiating and administering contracts, scopes of work, and vendor agreements

Knowledge of budget planning, financial tracking, and invoice reconciliation processes

Working knowledge of HTML/CSS with the ability to effectively partner with technical and development teams

Experience with project management tools such as Asana, Smartsheet, or Monday

Understanding of broader paid media ecosystem and digital marketing strategies

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