Marketing Technologist

Marketing Technologist
Location: Columbia, SC (On-site)

Job Type: Full-Time

About the Role:
Are you a tech-savvy marketing professional who loves bridging the gap between cutting-edge technology and business strategy? Our client is actively seeking an energetic and detail-oriented Marketing Technologist to join their dynamic Marketing & Business Development team.

In this role, you will serve as the engine behind their digital marketing initiatives—managing their CRM, executing multi-channel email campaigns, driving website optimization, and leveraging analytics to power strategic decision-making. If you thrive in a fast-paced environment, love problem-solving, and enjoy helping others leverage technology, this is the PERFECT opportunity to make a measurable impact.

Key Responsibilities:

CRM & Data Management: Maintain data integrity, build custom dashboards, run audits, and generate intelligence reports to track key client relationships and marketing touchpoints.

Email Marketing & Digital Campaigns: Design, schedule, and launch client alerts and email campaigns; manage audience segmentation and distribution lists; and analyze key engagement metrics (opens, clicks, conversions).

Website & Content Management: Maintain and update firm website and intranet content, post blogs and news announcements, monitor settings/permissions, and test new digital features.

Analytics & Reporting: Track performance across social media, web, and email channels; deliver actionable data reports to the Marketing Director to shape future strategy.

Tech Stack Optimization & Support: Act as the main point of contact for marketing tech platforms, liaise with third-party vendors, troubleshoot technical issues, and partner with IT.

Virtual Events & Webinars: Manage end-to-end technical execution for firm webinars, including registration builds, platform setup, and post-event analytics.

Training & User Enablement: Create user-friendly reference guides and provide responsive, hands-on tech support and training to attorneys and staff.

What We’re Looking For:

Experience: 2+ years of hands-on experience with marketing technology, ideally within professional services or a legal environment.

CRM Savvy: Hands-on experience with systems like Intapp DealCloud, InterAction, Salesforce, or similar platforms.

Email Automation: Familiarity with campaign tools such as Vuture, Dispatch, Constant Contact, or similar automation platforms.

Technical Aptitude: Strong proficiency in Microsoft 365 (SharePoint experience is a big plus) and comfort with data reporting/analytics tools.

Event Tech: Prior experience supporting webinars or virtual event platforms.

Skills & Mindset: Exceptional attention to detail, strong multi-tasking abilities, and a knack for explaining technical concepts to non-technical team members.

Education: Bachelor’s degree preferred, or equivalent practical experience.

Why Join Us?:

Collaborative Culture: Work alongside a supportive team that values innovation and fresh ideas.

Growth & Impact: Gain exposure to diverse technologies and drive key business initiatives.

Comprehensive Benefits: Competitive salary, health/dental/vision coverage, retirement plans, generous paid time off (PTO), and professional development opportunities.

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