Senior TikTok Content Creator

Senior TikTok Content Creator
WeTheHobby Rochester, New York, United States

About this position
About WeTheHobby

WeTheHobbyis a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community!

Our work environment includes:

Modern office setting

Lively atmosphere

A team that cares about one another

Welcoming and inclusive culture

Since ourinceptionin 2021,WeTheHobbyhas grown dramatically (and profitably) with over 250 full-time staff and 250,000+ followers across our social and marketplace channels. Weoperateat the intersection of entertainment, sports, and eCommerce, revolutionizing the way fans engage with sports cards. If you are a hands-on leader who thrives in fast-paced, high-growth environments and takes pride in keeping operations running smoothly behind the scenes, this is the role for you!

The Senior TikTok Content Creator will define how WeTheHobby shows up on TikTok, turning streams, personalities, products, customers and behind-the-scenes moments into entertainment that reaches far beyond traditional collectors. This is a hands-on creative role for someone who wants to make things, experiment constantly and build an audience.

Position Expectations

This is a full-time position requiring at least 40 hours per week, with flexibility during major releases, card shows and priority projects.

Remain primarily dedicated to the TikTok team and its content goals.

Be comfortable producing content at live events, with the ability to travel when needed

Manage multiple projects, content release schedules and deadlines without sacrificing quality.

Responsibilities

Create content that perform

Conceptualize, shoot, edit, and publish TikToks

Craft hooks that capture attention in the first 1-2 seconds

Turn pulls, sports stories, reactions and live moments into compelling short-form entertainment

Develop recurring series, challenges and original formats

Build a viral content engine

Spot standout moments across live streams

Work with breakers, hosts, athletes, influencers, and customers

Test hooks, pacing, captions, lengths, and calls to action

Know TikTok deeply

Track trends, creators, sounds, formats, and platform changes

Understand retention, completion, rewatches, shares, saves, and audience behavior

Study sports media, gaming, entertainment, streetwear, and creator-led brands.

Build an audience, not just views

Grow followers and returning viewers

Establish recognizable personalities and content franchises

Connect viewers to WTH live experiences without making every post an advertisement

Own the creative process

Pitch ideas relentlesslyExperiment, learn quickly, challenge conventional hobby content, and take responsibility for results.

What We're Looking For
Required

A portfolio of high-performing short-form content

Demonstrated organic reach; strong editing skills in CapCut, Premiere Pro, or similar

Expertise in hooks, pacing, retention, and storytelling; ability to shoot, edit, and publish independently

Fluency in sports, entertainment, and internet culture.

Growth of an account to 100K+ followers

Multiple videos above 1 million organic views

Experience with sports media, athletes, entertainment brands, live commerce, collectibles, gaming, or recurring viral series.

Compensation & Schedule

Schedule: Monday-Friday daytime. Occasional nights and weekends as applicable

The salary range for this position is $63k-$77k

Tocomply withFederal law,WeTheHobbyparticipates in E-Verify. All newly hired employees areverified through this electronic systemestablishedby the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility.

What Success Looks Like
Outcomes. Consistent organic reach and follower growth; strong watch time and completion rates; repeatable high-performing content formats; an efficient publishing pipeline; more traffic and engagement for WTH live experiences; breakout videos reaching hundreds of thousands or millions of viewers.

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