Student Engagement Content Specialist

As a student engagement content specialist, you will focus on showcasing SCAD student life, clubs, resources, and additional opportunities on social media to drive student engagement. In collaboration with the social media and student success teams, you’ll play a crucial role in expanding SCAD's digital footprint across the university’s social media channels.
In support of the marketing and public relations team, you will:
Develop and manage a calendar focused on student-experience content for Atlanta and Savannah
Collaborate with internal departments to develop initiatives that enhance student involvement and social media interactions
Evaluate communication initiatives using metrics and positive sentiment and create reports about coverage and posts
Follow the social media team’s content approval, editorial processes, and content guidelines
Create pre-promotional graphics and produce, shoot, and edit vertical videos for SCAD social media channels
As an engagement specialist, you’ll:
Create content for student success initiatives, student-forward events, and resources
Maintain a consistent posting cadence
Identify, recruit, and collaborate with student influencers to produce authentic, impactful content that showcases the SCAD experience
Pitch, build, and maintain relationships with student clubs and organizations to feature their activities and achievements on social media platforms
Partner with the social media team to manage weekly graphics for student success initiatives
Participate in and manage special projects and events
Strong candidates will demonstrate:
Exceptional written and verbal communication skills
Strong problem-solving, data analysis, and organizational skills
Attention to detail
Ability to move through processes quickly and efficiently
Minimum qualifications: Bachelor’s degree
Experience shooting and editing short-form, algorithm-friendly content for social media platforms (e.g., TikTok, Instagram Reels, and YouTube Shorts)
Preferred qualifications: SCAD experience
Background in graphic design
Travel required: Less than 10%
Work hours: The university work week is Sunday through Saturday. Most offices are open Monday through Friday 8:30 a.m. to 5:30 p.m. To accommodate business needs, employees may be assigned to other workdays and/or hours, including weekends and evenings.
ADA tag: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and minimum qualifications listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions and/or meet the minimum qualifications.

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