SEO Specialist/Content Writer Job at Inclusively Remote in New York

Cannabis Creative Group (CCG) is an award-winning digital marketing agency specializing in cannabis and CBD. Headquartered in the Boston area, we partner with clients in 22+ U.S. states, Canada, Mexico, and Europe, including publicly traded cannabis companies, multi-state operators, hemp and THC brands, and ancillary businesses. Our goal is to help clients expand their market share and grow their business through creative digital marketing campaigns.
We’re a close-knit team of 24, which means your work gets seen, your ideas get heard, and you’ll have real influence on how our clients show up online. CCG has been ranked one of the top 25 cannabis digital marketing agencies in the U.S. by Strain Insider, won a 2020 Hermes Creative Award for BFF Hemp CBD e-commerce web design and development, and received a 2021 Web Marketing Association award for Advertising Online for a CBD consumer brand.
The Role

We’re looking for a Content Writer who loves long-form writing and can also turn out punchy short-form copy when a campaign calls for it. Most of your time will go to blogs, articles, guides, and website pages that educate readers, build client authority, and rank in search.
You’ll also write ad copy for paid search and social campaigns.
You should be comfortable with SEO basics and eager to go deeper. As you grow in the role, you’ll take on more SEO work such as keyword research, content optimization, and site audits.
This is a contract-to-hire position at 20-30 hours per week, starting immediately, with the opportunity to convert to a permanent role.
What You’ll Do

Content Writing

Research and write blog posts, articles, guides, and other long-form content for a range of client brands
Write and refresh website pages, including service, product, location, and landing pages
Turn keyword research and briefs into well-structured, readable content that ranks
Pitch content ideas and help plan editorial calendars that attract and convert customers
Update and optimize existing content to improve performance
Write meta titles, meta descriptions, and headers
Adapt tone and voice to each client’s brand and audience
Short-Form & Ad Copy

Write ad copy for paid search, paid social, and display campaigns
Write headline and copy variations for testing
Support email, social, and promotional copy as needed
SEO

Conduct keyword research to guide new content and improve existing pages
Learn and support technical SEO audits and competitive analysis
Track content performance using tools like Google Analytics, Search Console, and Moz (or similar)
Across All Work

Collaborate with strategists, designers, and account managers
Write within the advertising and compliance limits of the cannabis and CBD industry
Meet deadlines across multiple clients at once
What We’re Looking For

Required

2+ years of professional content writing experience (agency experience a plus)
A portfolio with strong long-form samples, such as blog posts, articles, or website content
Experience writing short-form or ad copy
Strong research skills and the ability to write clearly about new or technical topics
Working knowledge of SEO fundamentals: keywords, on-page optimization, and meta tags
Interest in building deeper SEO skills
Excellent grammar, self-editing, and attention to detail
Strong time management and comfort taking feedback
Availability for 20-30 hours per week and the ability to start immediately
Nice to Have

Experience with SEO tools (Moz, Semrush, Screaming Frog, or similar)
Experience with Google Analytics and Google Search Console
Experience writing for paid search or paid social campaigns
Familiarity with WordPress or other content management systems; basic HTML
Experience writing for cannabis, CBD, or other regulated industries
Position Details

Type: Contract-to-hire
Hours: 20-30 hours per week
Start date: Immediately
Location: Remote

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