Graphic Designer Job at SOUTHALL FARM & INN in Franklin

Description
Southall

is a premier destination bringing nature, produce and people together in a powerful and unique way.

The Graphic Designer

is responsible for translating the Southall brand into thoughtful, refined visual communications across print and digital channels. Working as part of the Marketing team, this role creates guest-facing and internal materials for Southall Farm and Inn and affiliated Southall LLC entities while maintaining a consistent luxury aesthetic, strong production standards, and Forbes Five-Star presentation. The ideal candidate is a highly skilled designer who can move fluidly between concept development and day-to-day execution in a fast-paced hospitality environment.

Responsibilities

Develop creative concepts and design solutions that reflect Southall's visual identity, brand standards, and elevated hospitality positioning

Design a wide range of print and digital materials, including marketing campaigns, email and website graphics, paid media, social assets, signage, menus, event collateral, sales materials, presentations, packaging, and on-property guest touchpoints

Translate campaign direction and business objectives into polished, on-brand creative that is both visually compelling and functional

Prepare accurate, production-ready files for print and digital use, including proper sizing, bleeds, color profiles, resolution, and file specifications

Coordinate with printers, fabricators, and outside vendors as needed; review proofs and ensure final materials meet quality standards

Resize, version, and adapt creative across multiple channels while protecting visual consistency and design integrity

Retouch and optimize photography and imagery for use across marketing channels

Maintain consistency in typography, color, imagery, layout, and visual hierarchy across all Southall creative

Organize and maintain design files, templates, brand assets, and creative libraries so materials are current and accessible

Support the evolution of brand standards and templates as Southall's marketing needs continue to grow

Uphold brand standards for additional entities and concepts under Southall LLC as assigned.

Partner closely with Marketing, Sales, Events, Food & Beverage, Spa, Retail, and Operations to understand creative needs and deliver effective solutions

Manage multiple projects, deadlines, revisions, and stakeholder feedback while maintaining attention to detail and creative quality

Participate in creative reviews and respond constructively to direction and feedback.

Support occasional on-site events, photo shoots, activations, installations, and production needs, including evenings or weekends when required

Forbes Five-Star Competencies

Brand Consistency & Precision

Luxury Visual Judgment

Creative Problem-Solving

Cross-Functional Collaboration

Service-Oriented Execution

Requirements

Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or a related field required

Professional portfolio demonstrating strong concept development, typography, layout, brand systems, and finished work across print and digital channels required

3+ years of professional graphic design experience required, with experience in luxury hospitality, premium lifestyle, travel, food and beverage, wellness, retail, or a comparably elevated brand environment strongly preferred

Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop, required

Strong understanding of print production, digital design specifications, file preparation, color management, and vendor-ready artwork

Excellent eye for typography, composition, hierarchy, photography, and detail, with the ability to consistently execute within an established brand system

Highly organized with the ability to prioritize multiple projects, meet deadlines, and manage revisions in a fast-paced environment

Strong communication and collaboration skills, including the ability to receive feedback, ask thoughtful questions, and work effectively across departments

Experience with motion graphics, basic video editing, Figma, Canva, or similar design tools is a plus

Hospitality-minded, professional, and comfortable working on-site in a guest-facing luxury environment

Our Benefits

Competitive compensation package

Medical, dental, vision, short and long-term disability, company-provided life insurance

Generous paid time off accruals

9 paid holidays annually

Weekly pay

401k and company match

Education reimbursement

Best-in-class Employee Assistance Program

Free weekly outdoor activities and wellness classes

30% internal discounts

Fresh and free daily meal

Bountiful internal growth opportunities

Our Team
Assembled intentionally with dynamic expertise, the Southall team is offered the unique opportunity to learn humbly with, and from, each other. We invest in a growth mindset and take it upon ourselves to strengthen our knowledge and grit daily. We honor the cycles of nature, get our hands dirty and taste the earth’s bounty in an effort to connect with the land.

We plan with purpose, seeing past the present day and seeking to consider the planet with each step. We embrace a blend of ancient techniques and modern technologies in our practice of sustainability. We celebrate ingenuity and resourcefulness and approach our roles through the eyes of an entrepreneur, looking beyond our respective corners to the big picture.

Acting with intention, we approach each day with gratitude for the opportunity to serve our guests and each other. A humble holder of our Michelin Key, our team strives to provide a level of luxury that feels effortless and sincere, infusing wellness at every turn. The Southall team cares for our visitors with the same caliber of kindness and respect as we care for the humans that work alongside us.

Southall Farm and Inn is committed to a diverse and inclusive workplace. Southall provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

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