Content & Digital Marketing Coordinator

Job Title: Content & Digital Marketing Coordinator.

Location: On‑site in Running Springs, CA 92382.

Salary: $24–$27 per hour.

Position Summary
We are looking for an organized and strategy‑driven Marketing Admin Coordinator to join the Pali Mountain marketing team. This role goes beyond administrative coordination; we need someone who can create compelling content, understand campaign performance, and take real ownership of execution across social media, email marketing, and digital channels.

You will work directly with the Creative Brand Marketing Manager to produce content, manage social campaigns, analyze performance data, and support the growth of four unique divisions: Pali Adventures, Pali Institute, Pali Institute Acton, and Pali Retreat. The ideal candidate is a strong executor with excellent organizational skills, a willingness to learn, and a passion for mission‑driven marketing. This role is perfect for someone who thrives in a fast‑paced environment and enjoys keeping projects moving behind the scenes.

Key Responsibilities
Content Creation & Social Media

Develop and execute multi‑platform social media strategies across Instagram, TikTok, Facebook, and YouTube aligned with brand goals, seasonal campaigns, and sales objectives

Create high‑performing organic and paid content including short‑form videos, reels, graphics, photo edits, motion graphics, and ad creatives

Produce original content using tools such as Canva, Adobe Photoshop, DaVinci Resolve, and other creative platforms

Write scripts, hooks, captions, creative briefs, and campaign messaging tailored to different audiences and platforms

Plan, schedule, and publish content while maintaining consistent brand voice and visual identity across all channels

Maintain a detailed content calendar and organized digital asset library to support cross‑team collaboration and campaign execution

Stay up to date on social media trends, platform updates, trending audio, and emerging content styles to keep campaigns fresh and relevant

Assist in content capture during events, productions, and on‑campus activities, including photography and videography when needed

Monitor engagement, comments, and DMs across platforms

Email Marketing & CRM Coordination

Build and design email campaigns in HubSpot, including custom HTML modules, full template creation and landing page components

Manage contact lists, tags, and audience segmentation to support targeted campaigns

Pull performance reports and analyze key metrics (open rate, CTR, conversions) to inform strategy

Support workflow automation and CRM hygiene in HubSpot

Paid Media Support

Create ad creatives (static, video, carousel) aligned with campaign goals and funnel stage

Write ad copy and scripts optimized for conversion

Monitor active paid campaigns on Meta and other platforms and flag performance issues

Support basic campaign launches and creative testing in Meta Ads and YouTube Ads

Analytics & Performance Reporting

Track and report on performance across GA4, Meta Analytics, TikTok Analytics, and YouTube Analytics

Identify top‑performing and underperforming content and translate insights into actionable recommendations

Pull routine analytics reports for weekly and monthly review

Experience with Google Looker Studio is a strong plus

Website & Digital Support

Make content updates to the website (images, text, HubSpot banners, promotional content)

Monitor basic site engagement metrics and flag conversion issues to the marketing manager

Assist with uploading blogs, event pages, and campaign landing pages

Asset & File Management

Maintain organized folders for digital assets including logos, videos, photos, and templates inside Marketing Server

Manage usage rights tracking and ensure current branding is used

Executional Campaign Support

Track deliverables and deadlines for marketing campaigns

Assist in executing campaign rollouts based on strategy provided

Support coordination of marketing materials for events, PR, and community partnerships

Administrative Support

Support printing, ordering, and organizing marketing materials

Track vendor communication, quotes, and sample requests

Prepare internal marketing updates and summary decks

Required Skills & Qualifications

1+ years of marketing, communications, or administrative experience (internships ok)

Proven ability to create content that performs — design, video, or copywriting

Highly organized with strong attention to detail

Proficiency in analytics platforms: GA4, Meta Analytics, TikTok Analytics, YouTube Analytics

Strong design skills using Canva and/or Adobe Creative Suite (Photoshop, Premiere, Lightroom)

Strong video production knowledge for short content

Working knowledge of HubSpot or similar email marketing/CRM platforms

Highly organized with the ability to manage multiple projects simultaneously

Willingness to learn new tools and platforms

Clear communicator, reliable, and a collaborative team player

Self‑starter who takes initiative and follows through without needing to be micromanaged

Preferred Qualifications

Experience in a multi‑brand or multi‑division organization

Familiarity with Google Looker Studio or similar data visualization tools

Knowledge in sales and content funnel for marketing strategies

Script writing experience for ads or short‑form video content

Experience managing or contributing to Meta Ads campaigns

Familiarity with WordPress, Meta Business Suite, and/or email marketing platforms

Background in or passion for outdoor education, summer camps, or youth‑focused brands

Preferred Tools & Platforms

Adobe Illustrator & Photoshop

SMM tools (e.g., Sprout Social)

HubSpot

Meta Business Manager

Google Drive, Docs, Sheets, Slides

Figma

After Effects (preferred)

Salary and Benefits

$24–$27 per hour

Full‑time

Medical, dental, and vision insurance

Paid holidays, vacation, and sick leave

Matching charitable contribution program

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