Marketing Director (Ashland)

Job Summary/Objective:

The Director of Marketing for the RBI Corporation family of brands, encompassing RBI Corporation, All Gear, Shelter Tree Care Products, and Equipko will lead and manage all communications and marketing activities. This role involves overseeing a dedicated team at RBI focused on executing all external branding, promotion, and sales support efforts across these companies, all website content and functionality, any ecommerce work the company is involved in and well as product brand management. The Director of Marketing is responsible for driving continuous improvement in marketing strategies, ensuring cohesive and effective brand messaging, and teaching stakeholders how to optimize the performance of marketing initiatives. This position requires an energetic strategic thinker with strong leadership skills, a deep understanding of market dynamics, and a commitment to fostering a culture of innovation and excellence in all marketing endeavors and someone who wants to be the wholesale owner of every facet of the marketing system for a company.

Web Development and Lead Generation

Management of RBI in technology initiatives related to moving RBI continuously towards the latest in web functionality on behalf of its customers in terms of

Website customer experience leadership, changing the graphics and function of RBI sites.

Team lead on digital brand positioning for all RBI brands (Social, Google, Amazon, Ebay, etc.)

Support of Business Development Teams in qualified lead generation.

External Communications

Coordination of external communications to partners, customers, and the industry

Event support within the at-height, arborist, outdoor power and rigging industries

Oversight of website, email, print and social copy and visual elements

Brand Marketing

Support for Business Development Teams within each of the individual companies, including promotional support, pricing strategies, brand apparel, customer support programs

Alignment and prioritization of Marketing goals across the RBI brands (weekly, quarterly, annual)

Creation of forward-facing print and digital assets representing the RBI brands

Launch a brand from scratch. Create all the materials and messaging related to this brand’s success.

Manufacturer Representation

Leadership in manufacturer selection, prioritization, and representation

Leadership in determining stock versus non-stock SKU’s

Education related to onboarding of manufacturers (to both customers, staff, and partners)

Participate in manufacturer brand stewardship and representation within industry and to partners

Oversight of manufacturer data projects related to sales, promotion, and web usage

Essential Job Functions/Duties:

Be a champion for the brand and business. Translate the brand, apply the brand in all parts of the business

Persuasive and influential, with the capability to relate to customers and convert customers into advocates

Bring ideas and energy to your responsibilities

Be a partner, collaborator, and instigator

Develop and evaluate concepts, campaigns and points of view rooted in insights and opportunity

Write and communicate briefs for use by internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative development

Collaborate with cross-functional and internal teams to think holistically and proactively specific to strategy and execution around demand creation

Develop a forecast and budget for all marketing deliverables

Collaborates, participates in, and coordinates promotional activities or trade shows

Negotiates contracts for services needed to execute a marketing strategy

Performs other duties as assigned

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Competencies needed to do the job:

An entrepreneur mindset: creative and innovative

Someone who thrives in an unrestrictive work environment.

Strong leadership, coaching, development experience for marketing staff

Ability to create, implement, and monitor budgets

Embrace public presentations & speaking

Thorough understanding of principles and methods used to promote, display, and sell products

Critical thinking and problem-solving skills

Proficient organization and planning skills

Confidence to make decisions independently

Excellent leadership, verbal, written, interpersonal, presentation, project management, organization, time management, and collaborative skills to work effectively with teams throughout organization

Disciplined, thorough, and timely

Work Environment:

Office work environment is typical.

Physical Demands of the job on the employee:

While performing the duties of this job, the employee is regularly required to talk & hear. The employee is frequently required to stand, walk, use their hands, handle or feel, and reach with hands and arms.

Expected Work Hours:

Monday through Friday, from 8:00a – 5:00p

Travel or driving:

Occasional travel to attend events, shows, meeting vendors and customers. Day trips to RBI owned sites. Estimated at 25% of time

Required Education and Experience to do the job:

Bachelor’s degree in marketing, advertising, or related field preferred

10+ years of hands-on experience in the marketing industry, some of which needs to be in a product related field such as a consumer product group.

5+ years of experience in a management role, demonstrated ability to lead others

5+ of experience with hands on analytics including expert-level spreadsheet development and data manipulation

Experience in brand management or advertising

Digital marketing credentials, demonstrated ability in digital resource management and ecommerce

Knowledge in Google Ads and Google Suite

Strong understanding of PPC, SEO, and Google Analytics

Work Authorization Required:

Employee must be legally authorized to work in the USA, without the need for sponsorship

EEO Statement:

RBI Corporation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.