Senior Director, Marketing & Growth

Senior Director, Marketing & Growth Step into a high-impact, remote role as Senior Director, Marketing & Growth, partnering directly with the Founder & CEO to turn the company's vision into a clear, measurable marketing plan that drives growth. The Founder leads brand vision and product direction. You bring marketing leadership, performance discipline, consumer insight and strong execution. This is not a traditional corporate role. We're looking for a strategic leader who is comfortable rolling up their sleeves.
Our client is a fast-growing, founder-led protein snacking brand known for great taste, clean nutrition and a big personality. Now part of a global snacking company, they are entering their next stage of growth while keeping their entrepreneurial spirit.
What You Will Do
Lead the team. Set clear priorities and scorecards for three director-level leads, and build the capabilities we're missing.
Own the marketing plan. Build the annual strategy and budget, and balance long-term brand building with near-term growth.
Grow the portfolio. Sharpen positioning across existing product lines and new innovations, and lead go-to-market strategy for launches.
Make every dollar work. Build ROI measurement, dashboards and a test-learn-scale approach, and move spend to what performs.
Win at retail and online. Partner with Sales to drive velocity at key retailers, and accelerate Amazon, DTC and TikTok Shop.
Build buzz. Lead social, influencer and creator strategy to grow reach and engagement.
Be a leadership partner. Contribute to company growth planning and collaborate with teams across the broader organization to support business success.
What You Will Bring
10+ years in consumer marketing, ideally in CPG, food, snacking or wellness
Experience in a high-growth, founder-led or entrepreneurial environment
A track record of growing brands with measurable results
Strength across retail, e-commerce and DTC, including performance marketing and analytics
Experience leading teams, managing agencies and launching new products
Equally comfortable with strategy and hands-on execution
Who You Are Consumer-obsessed, results-driven, analytical and curious. You're fast, adaptable and collaborative, confident enough to bring a strong point of view to an engaged founder, and you take full ownership of results.