Digital Advertising Strategist / Media Buyer

Position Description

Volunteers for Democracy's Future (V4DF) is seeking an experienced Digital Advertising Strategist / Media Buyer to help develop and execute a scalable paid digital advertising program that expands civic engagement and public awareness.

This is an opportunity to apply professional advertising and media buying expertise to help build a growing national civic engagement organization dedicated to strengthening democratic institutions, constitutional governance, and public accountability.

Working directly with the Founder and Executive Director, the successful volunteer will help design the organization's paid media strategy, identify target audiences, recommend advertising platforms, optimize campaign performance, and establish repeatable processes for future advertising initiatives.

Responsibilities

Develop a comprehensive digital advertising strategy aligned with V4DF's mission and outreach goals.

Design and manage paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, YouTube, and other digital advertising platforms.

Evaluate opportunities to utilize Demand Side Platforms (DSPs) including StackAdapt, Simpli.fi, and similar services.

Develop audience segmentation and targeting strategies for volunteer recruitment, civic engagement, educational campaigns, and fundraising initiatives.

Recommend campaign budgets, testing strategies, and optimization techniques.

Implement A/B testing to improve messaging and creative performance.

Assist with landing page optimization and conversion strategies.

Recommend analytics dashboards and key performance indicators (KPIs) to measure campaign effectiveness.

Document workflows and best practices that can be used by future volunteers and staff.

Desired Qualifications

Professional experience in digital advertising, media buying, performance marketing, or digital campaign management.

Experience managing Meta Ads Manager and/or Google Ads campaigns.

Experience with audience targeting, retargeting, conversion optimization, and analytics.

Familiarity with DSP platforms such as StackAdapt, Simpli.fi, DV360, or similar platforms is highly desirable.

Experience with nonprofit, advocacy, issue education, or mission-driven marketing campaigns is a plus.

Strong analytical and strategic thinking skills with the ability to translate data into actionable recommendations.

Excellent communication skills and the ability to work collaboratively in a remote environment.

Project Impact

The systems and strategies developed through this project will help V4DF educate more citizens, recruit more volunteers, expand community engagement, and build a sustainable digital outreach program that supports the organization's long-term mission.

This is an opportunity to use professional marketing and advertising expertise to help strengthen civic engagement and contribute to the preservation of our democratic institutions through informed public participation.

Estimated Time Commitment: 3–5 hours per week for 8–12 weeks (flexible)