Cross-Channel Performance Media Director, Planning

Critical Mass in New York, NY, is seeking a Performance Media Director, Planning to lead integrated, performance-driven media strategies across key client accounts. You will bridge senior strategic direction with hands-on planning leadership to optimize media investments for efficiency and measurable outcomes.
You will guide cross-channel plans, audience targeting, forecasting, and optimization, collaborating with Analytics, Strategy, and Activation teams, and serving as a day-to-day client lead

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