US Social Media & Community Lead — Premium Dining

Hawksmoor is a British steakhousegroup, currently ranked No. 2 in the world among multi-site steakhouse groupsby the World's 101 Best Steak Restaurants awards. We have three restaurants inthe US: New York, Boston and Chicago, and this role owns the organic socialmedia strategy across all of them, working alongside our Senior GroupContent and Social Strategy Lead.
Our growth in the US rests on the sameobsession that built the brand in the UK: real sourcing, real cooking, and agenuine point of view, carried through everything from the menu to the media weput out. This role is responsible for turning that into a considered, confidentorganic social strategy that builds Hawksmoor's reputation across three majorUS markets, and then for executing it hands-on, building the strategy andcreating the content that brings it to life, in close partnership with ourUK-based brand marketing team.
Key Responsibilities:
· Collaborate with the Senior Group Content and Social Strategy Lead to develop and present theU.S. organic social media strategy in line with Hawksmoor’s business objectivesand marketing calendar.
· Create and maintain monthlyand quarterly social media plans for U.S. restaurants, aligned with widerbusiness activity and culturally relevant moments.
· Act as the primary lead for Hawksmoor’s social media presence in theU.S., while working closely with the broader marketing team to ensureconsistency of tone and brand messaging across regions.
· Build and present the US organic social strategy with the GroupSenior Content Manager, tying every plan back to Hawksmoor's businessobjectives and marketing calendar.
· Turn brand plans and businessgoals into monthly and quarterly social plans for all three US restaurants,timed to wider business activity and moments that actually matter to ouraudience.
· Own the US social presence dayto day, working with the wider marketing team to keep tone and messageconsistent across the UK and US.
Content & Scheduling
· Manage day-to-day channelactivity, including community management, across all platforms for the USmarket
· Ensure cohesion betweensocial media activity and wider marketing channels
· Proactively introducecreative social campaigns tied to brand activity, business objectives andcultural moments
· Brief and collaborate withinternal teams and external partners as required
· Educate and upskill thewider marketing team on social media trends and platform best practice
· Know which content works onwhich platform for which audience, and plan accordingly rather than posting thesame thing everywhere.
· Plan and schedule dailyactivity so campaigns land on time and stay relevant.
Community & Engagement
· Build genuine community, notjust reply to comments and DMs on time, though that matters too. The goal ispeople who follow because they feel part of something.
· Build relationships with localinfluencers, creators and partners who fit the brand, to extend reach in eachcity.
· Spot opportunities forco-creation, user-generated content and local partnerships.
Insights & Performance
· Track performance and use thedata to sharpen content, not just to report on it.
· Report regularly on activityand results, and use what you learn to adjust strategy.
· Stay ahead of platform andalgorithm changes, and know what's worth acting on versus what's just noise.
Requirements:
· 3–5 years' proven experiencemanaging social media across multiple channels and content types, ideally inhospitality, food & beverage, lifestyle or another premium, consumer-facingbrand.
· Hands-on, proven experience managingFacebook, Instagram, TikTok end-to-end with a track record of managinghigh-volume channels with large followings.
· A track record of turning brandplans and business objectives into organic social strategy that actuallydelivers.
· Real platform and audienceexpertise: you know what content works on which platform for which audience
· Exceptional attention todetail, the kind that shows up in every caption, crop and post time.
· A quality-first instinct ratherthan a trend-chasing one. Our guest is 35+ and discerning; we want someone whocan build content with real craft and restraint, not something that only worksbecause it's this week's trend.
· Experience building communityand engagement, not just managing it. Growing genuine audience connectionrather than just responding to comments and messages.
· Sharp instincts for algorithmshifts, platform changes and emerging opportunities, and the initiative to acton them early.
· Content / asset creation skillsa bonus but not necessity (Adobe Creative Suite, Canva, CapCut or similar).
· Excellent written and verbalcommunication, with real command of tone and brand voice.
· Comfortable in a fast-pacedenvironment with shifting priorities, which is normal in hospitality, and ableto reprioritize without losing quality.
· Highly organized, confidentmanaging your own timeline across time zones with the UK team.
· Pride in the work: every postrepresents the whole restaurant, and you treat it that way.
· Willingness to travel semi-regularlybetween New York, Boston and Chicago.
We use eVerify to confirm U.S. Employment eligibility.

#J-18808-Ljbffr