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Community Marketing Manager

Industrious · New York, NY, USA ·

Job type:
Full Time

You’re the reason tenants feel like they belong to something. Not just a building, but a community - one with its own energy, its own rituals, and a sense that someone actually cares about how their days go
As a Senior Community Manager, you design and oversee the full tenant programming experience: from the annual event calendar to day-of execution, from building communications to the tenant app
You lead the team that brings it all to life, and you're accountable for the engagement numbers that show it's working
This role requires the creativity to design programs people actually want to attend, the operational discipline to run them well, and the relationship skills to make tenants feel personally connected to the building
The programming is the vehicle. The feeling is the product
At buildings where this role works well, tenants renew leases partly because of what you've built. That's the bar
Tenants show up. Event attendance is strong, app engagement is growing, and the building has a reputation for actually doing things worth coming to
Tenant relationships feel personal. People know your name, tell you things, and trust that you'll follow through
Building communications are consistent, on-brand, and actually read. The app, signage, and newsletter work together as one voice
NPS and tenant satisfaction scores are trending upward, and you can trace them back to specific programs and decisions
Ommunity programming and building communications:
Design and execute a dynamic calendar of tenant events focused on values that build community and engagement
Manage all aspects of community events including budgeting, vendor management, onsite execution, and reporting
Manage event marketing including updating the tenant app, digital and physical signage, and the building newsletter
Own the tenant experience app: content creation, audience management, timely building notices, adoption strategy, and negotiating local perks and partnerships
Oversee ordering, restocking, receiving, and inventory of amenity supplies
Keep all amenity spaces spotless at all times
Document and upscale maintenance and facilities issues through proper channels
Maintain clean, organized supply closets
Support leasing teams in showcasing building amenities.
Build strong bonds with occupiers so their days feel personalized and productive
Meet with tenant leads at least once a year
Build relationships proactively outside of common space interactions
Execute in-suite activations when appropriate
Own the tenant onboarding process so new occupants know what's available
Deliver on Surprise and Delight and monthly interaction standards
Deploy customer sentiment surveys and create action plans for any detractors.
Champion Industrious service standards and hospitality principles
Model and deliver on any new hospitality standards
Communicate and resolve issues confidently, empathetically, and professionally
Benefits Healthcare - We care deeply about the physical and emotional well-being of our employees. That's why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
Learning & Development Grant - We're committed to your professional development. We're proud to offer a yearly grant so that you can take a class or learn a new skill
Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
You’re equally comfortable with strategy and execution. You can think through a quarterly programming calendar and then personally staff a Thursday afternoon activation. Both feel important to youYou lead through relationships, not authority. Your direct reports work hard because they want to, not because you've told them to. You invest in people and it showsYou're genuinely curious about your tenants. You know what companies are in your building, what they're working on, what they care about. That knowledge makes your programming better and your relationships stickierYou get energy from making people feel seen and connected. It's not just about organizing events. It's about noticing who's new, who needs an introduction, who's been having a rough week - and doing something about itYou understand that community doesn't happen by accident. You've built programs that worked and ones that didn't, and you learned from both. You have a framework for what drives engagement and why
We hire for skills over pedigree,

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