Director Marketing WFH

We have an exciting opportunity for a Director of Marketing (WFH) at HealthTrust Workforce Solutions, a HCA Healthcare subsidiary.

Job Summary And Qualifications
JOB TITLE – Director of Marketing

General Summary of Duties – The Director of Marketing will manage all marketing activities for HealthTrust Workforce Solutions (HWS) in coordination with HWS Corporate marketing. The role focuses on B2B marketing, brand strategy, lead generation, digital marketing, and cross‑functional collaboration with business units.

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO

Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision‑makers (C‑suite, HR, Procurement, etc.)

Build and manage a high‑performing marketing team, fostering growth and accountability

Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution

Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion

Own the company’s brand voice and positioning across all external channels

Ensure consistent, professional brand execution that resonates with target B2B audiences

Drive thought leadership and awareness across earned, owned, and paid media

Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach

Leverage multi‑channel marketing including email, social, digital advertising, webinars, and content syndication

Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement

Oversee the development of compelling content that engages healthcare executives and showcases our value proposition (whitepapers, case studies, blog posts, videos)

Lead corporate communications strategy including press releases, media outreach, and PR agency management

Ensure all messaging reflects strategic business priorities and resonates with decision‑making stakeholders

Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement

Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients

Manage the company website(s) including performance, UX, SEO, and content updates to ensure it serves as a lead‑generating and brand‑building tool

Collaborate with design, development, and vendor teams to continuously improve site engagement, conversion rates, and digital user experience

Leverage tools like Google Analytics, HubSpot, or other platforms to deliver data‑driven insights and reporting

KNOWLEDGE, SKILLS, & ABILITIES
Required qualifications:

Bachelor’s degree in Marketing, Communications, Business, or related field

8–10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams

Proven track record in B2B marketing—especially in driving lead generation among C‑suite and executive audiences

Experience creating and implementing marketing processes that lead to measurable results

Deep understanding of marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms

Exceptional written and verbal communication skills

Strong project management and organizational abilities

PHYSICAL DEMANDS/WORKING CONDITIONS

Requires lifting papers or boxes up to 20 pounds occasionally

Requires prolonged sitting and some bending, stooping, and stretching

Requires eye‑hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment

Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports

Requires dexterity to type 60 wpm

Benefits
HealthTrust Workforce Solutions offers a comprehensive benefits package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include:

Medical, prescription drug, dental, vision, behavioral health, and telemedicine services

Wellbeing support, including free counseling and referral services

Paid time off, paid family leave, long‑ and short‑term disability coverage, and leaves of absence

401(k) plan with a 100% match on 3% to 9% of pay, employee stock purchase plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support, and financial wellbeing counseling

Tuition assistance, student loan assistance, certification support, dependent scholarships, and a partnership with Galen College of Nursing

Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection, and consumer discounts

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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