Digital Content Marketing Lead — SEO & AI Visibility

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. The role drives SEO, AEO, and AI Visibility, oversees content standards, and partners with brand, ecommerce, technology, regulatory, and agency teams to deliver high-performing content across touchpoints.
The candidate will manage content launches, set KPIs, and report insights to executives, while coordinating with

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