Performance Marketing Manager

Description

Duties:

• Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH- Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating Client national sales, Client revenue and traffic against ROAS goals.

• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance

• Responsible for forecasting projected revenue, traffic and spend by channel

• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.

• Collaborate with Client category managers to prioritize and execute business objectives, offers and launches for the HE division

• Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns

• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions

• Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion.

• Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs

• Ensure our product feed for PLA and coordination/management with agencies are continuously up-to-date.

• Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts.

• Analyze campaign performance data to identify trends, insights, and areas for improvement

• Reconcile all planned and actual deliveries and associated invoicing for accuracy

• Assist in ad related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed.

• Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations.

• Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio

• Continuously test new creative, offers, ad formats, landing pages within existing programs

Knowledge, Skills, and Abilities

• Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning

• Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive change.

• Innately familiar and working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social and OLA.

• Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome

• Strong collaborator who thrives in a fast-paced, highly-matrixed environment

• Critical thinker with a dash of creativity to experiment and try new ideas and approaches to driving growth

Minimum Qualifications

• Minimum of 6 years of experience in performance marketing, growth marketing functions for brands or at agencies.

• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations

• Strong analytical, data-driven problem solving and decision-making skills

• Ability to work under pressure and fast deadlines, and ability to manage multiple projects

• Knowledge of channel backend tools for Google Ads, Meta Ads, Affiliate partners

• Strong track record of delivering growth targets for consumer goods

• Entrepreneurial spirit and excellent communication skills (verbal and written)

• Strong knowledge of excel, Vlookup

• Experience with Tableau a plus

• Bachelor's degree