26-27 Kansas City Adoptions PR & Marketing VISTA - MO

26-27 Kansas City Adoptions PR & Marketing VISTA - MO
The AmeriCorps VISTA – Adoptions PR & Marketing will strengthen the public relations, marketing, and outreach infrastructure of the Adoptions Department to increase community awareness, family inquiries, and long-term program sustainability. This role focuses exclusively on capacity building, not direct client services, by developing marketing systems, outreach tools, and messaging strategies that support ethical, mission-aligned adoption services for families impacted by poverty and instability.Families experiencing poverty, crisis, or instability often face significant barriers when navigating the adoption process. At the same time, adoption programs rely on effective outreach, public education, and community trust to connect children with safe, permanent families. Internal communications highlight increased competition, inconsistent inquiry follow-through, and limited capacity for sustained marketing and parish-based outreach. Strengthening the Adoptions Department’s public relations and marketing systems is essential to expanding reach, increasing qualified family inquiries, and ensuring long-term program viability.

Member Duties

Support development of adoption-specific marketing materials, messaging guides, and outreach content.

Assist with drafting and organizing content for newsletters, website updates, and social media related to adoption awareness.

Help ensure adoption messaging aligns with Catholic Charities branding, mission, and ethical adoption standards.

Develop outreach toolkits for parishes, community partners, and referral sources.

Assist in documenting outreach workflows and engagement strategies to support consistency over time.

Support planning of awareness campaigns tied to adoption-related observances or recruitment efforts.

Assist in organizing and tracking adoption inquiry data related to marketing and outreach efforts.

Help analyze trends in inquiries and engagement to inform future marketing strategies.

Develop simple tracking tools to monitor outreach effectiveness and support leadership decision-making.

Document marketing processes, timelines, and standard operating procedures (SOPs).

Program Benefits

Childcare assistance if eligible

Choice of Education Award or End of Service Stipend

Health Coverage*

Living Allowance

Relocation Allowance

Training

Service Areas

Community Outreach

Children/Youth

Skills

Communications

Writing/Editing

General Skills

Social Services

#J-18808-Ljbffr