AD Operations Associate

Sr Associate, Media Operations, Ad Operations

The Sr Associate, Media Operations, Ad Operations is crucial to the success of our advertising campaigns, ensuring smooth execution and optimal performance. The ideal candidate will possess a strong understanding of digital advertising and excellent technical skills. This is an ideal role for an experienced Ad Operations / traffic professional seeking to leverage their AdTech troubleshooting capabilities.

Key Responsibilities:

Manage complex digital and traditional advertising campaigns, which include implementing campaigns across ad servers and other technologies, ensuring proper creative implementation

Implement tracking pixels, troubleshoot AdTech platforms, and assist with tag management systems to ensure proper measurement and attribution

Collaborate with team members to complete day-to-day tasks for stakeholders

Assist with the documentation of internal processes and policies tied to ad operations

Manage data related to advertising campaigns, including list uploads and segmentation for targeting purposes

Ensure data privacy and compliance with relevant regulations

Integrate offline data sources with relevant digital platforms

Audit existing platform setups and provide recommendations

Assist with the discovery of new technologies, concepts, or processes

Mentor junior team members, providing support and training on campaign management, technical implementation, and troubleshooting

Reinforce best practices and processes; identify and execute on opportunities for improvement

Stay up-to-date with industry trends and best practices, contribute to ad operations processes and procedures, and collaborate effectively with cross-functional teams

Channels include but are not limited to: Programmatic, Search, SEO, Social, Affiliate, Marketplace, Influencer, Broadcast and Out-of-Home

Job Requirements:

Education:

A bachelor's degree in marketing, advertising, or a related field is preferred.

Ability to speak, read and write the English language

Experience:

3+ years of experience in ad operations or a related field

Understanding of and proven experience with AdTech platforms and ad tagging methodologies

Experience with tag management systems and data management platforms is a plus

Knowledge, Skills & Abilities:

Strong analytical, problem-solving, communication, and interpersonal skills.

Excellent attention to detail, organizational skills, and ability to work both independently and as part of a highly functioning team

Strong analytical, problem-solving, communication, and interpersonal skills, with aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot, and QA/QC

Strong oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level

High comfort level participating in brainstorms and ideation sessions

Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs

Ability to travel

Employees can be expected to be paid an annualized salary range of $69,620-$86,910, based on variations in knowledge, skills, experience, and market conditions.