The Brand Manager, Media – Pediatric Nutrition leads national and retail media strategy for Abbott’s pediatric brands. This on-site role partners with internal teams and agencies to translate business goals into integrated digital media plans across paid search, social, OTT/OLV, display, retail and endemic channels. The role manages budgets and forecasts, analyzes performance and KPIs, informs creative development, and provides insights and optimization recommendations to improve campaign impact and audience engagement.
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Brand Manager, Media - Pediatric Nutrition
Abbott Laboratories, Limited. Saint Laurent, Québec, Canada · Columbus, OH, USA ·
- Job type:
- Full Time