BeOne Medicines continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
As the Director, Global Commercial, BTK CDAC, you will lead global initiatives related to HCP promotions, Non-personal Promotions, and launch readiness for the BTK CDAC brand. This role will focus on developing a world class brand and launch plan to support an anticipated first-in-class product launch. You will work closely with global and regional cross-functional teams and report to the Executive Director, Global Commercial Lead, Tacabrutideg.
Essential Functions of the job:HCP Promotions
Lead creation and roll-out of launch assets
Lead congress asset planning for tacabrutideg
Partner with Global Insights & Analytics, Medical Affairs, Global Market Access, and key country Marketing Leads to create successful strategic launch plan
Non-Personal Promotions
Lead global omnichannel strategy for tacabrutideg
Serve as global lead for all non-personal promotions for tacabrutideg
Coordinate with all key functions and geographies to ensure launch excellence
Global KOL Management:
Develop KOL Strategy and insights gathering plan
Collaborate with Global Medical, GCSO partners and Regions to coordinate strategic engagement plans
Ability to travel to key congresses as needed (both US and ex-US)
Cross-Functional Collaboration
Collaborate closely with other GCSO team members focused on launch strategy, operations, and communications.
Partner with regional marketing teams to support implementation of global promotional and competitive readiness strategies.
- This position does not have direct reports but will require strong leadership of agency partners and cross-functional teams
- PhD, PharmD, MA/MS, MBA preferred; BA/BS required
BA/BS with 10 + years of marketing experience or a MA/MS/MBA with 7 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience.
10 + years of pharmaceutical marketing and/or healthcare-related commercial experience.
Experience in global or regional markets (US, EU, or China) and launch environments is strongly preferred.
Background in hematology or highly competitive therapeutic categories is preferred.
Demonstrated ability to lead without authority and influence cross-functional teams.
Strong experience with omnichannel marketing and data-driven campaign execution.
Prior success in competitive preparedness and market-shaping initiatives.
Skilled in integrating insights from customer research, analytics, and field feedback.
Excellent communication skills.
Experience in global or regional markets (US, EU, or China) and launch environments is strongly preferred.
Background in hematology or highly competitive therapeutic categories is preferred.
Demonstrated ability to lead without authority and influence cross-functional teams.
Strong experience with omnichannel marketing and data-driven campaign execution.
Skilled in integrating insights from customer research, analytics, and field feedback.
Prior success in competitive preparedness and market-shaping initiatives.
Excellent communication skills.
- PC, including MS Office Suite, MS Teams.
- Approximately 20%, including international travel.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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