Global Marketing Leader - Corian Design

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Why Join Us | DuPont Careers Global Marketing Leader - Corian® Design
The Opportunity: Corian® is a globally recognized, design-led brand with a strong foundation in material innovation and specification-driven demand. However, demand generation and commercial integration are inconsistent across regions, and the customer journey—from discovery through specification and purchase—contains friction that limits conversion. Marketing capabilities vary globally, with significant opportunity to strengthen digital, data, and performance-driven execution. We are seeking a Global Marketing Leader, reporting directly to Corian® Global Business Director, to lead a transformation of how Corian® creates demand, engages specifiers, and converts market interest into measurable growth. This leader will define where Corian® chooses to compete and how we win. The leader has global accountability for demand creation strategy, marketing capability building, and brand stewardship, working in close partnership with regional commercial leaders who own customer relationships and account execution. This is a hands-on transformation mandate requiring both strategic vision and operational leadership to build new capabilities while delivering near-term commercial impact. The ambition is not only to grow Corian®, but to shape the next phase of growth in solid surface through stronger specification influence, a differentiated brand position, and a frictionless customer experience.
What You Will Own Define and lead the global \"where to play / how to win\" strategy, including priority segments, use cases, and value propositions—and translate this into demand generation that increases specification, pipeline, and conversion
Build upstream demand with architects, designers, and key specifiers
Shift engagement from product-led to value-and-outcome-driven Marketing-Commercial Integration to ensure demand generated is captured
Establish a global marketing operating system aligned to segmentation, account priorities, and value propositions
Partner with regional commercial leaders to improve pipeline quality and win rates
Equip sales teams with scalable tools, insights, and content that drive conversion
Own and optimize the specification journey from discovery through specification to purchase
Identify and eliminate friction across channels, tools, and processes
Improve conversion at each stage of the funnel
Build a fully measurable, data-driven marketing engine
Leverage digital platforms, content, and analytics to drive engagement and growth
Establish clear, consistent KPIs tied to pipeline, conversion, and ROI
Strengthen Corian®'s position as a premium, design-led brand
Translate product innovation into compelling, differentiated narratives
Balance short-term demand generation with long-term brand equity
Define and build the structure, capabilities, and talent needed for a modern marketing function
Lead and develop a global team with clear accountability for performance
Transform the organization from a reactive, request-based model to a proactive, insight-led growth engine
How Success will be measured Clarity and consistency of priority segments, value propositions, and competitive positioning across regions
Revenue growth and market-share expansion in priority segments
Growth in specification-driven pipeline and quality of demand created
Improvement in pipeline and specification-to-sale conversation rates
Increased customer engagement and ease of specification for designers and specifiers
Measurable contribution of marketing to commercial outcomes (pipeline, win rate, ROI)
Qualifications 15+ years of experience
Bachelor's degree in Business, Marketing, or similar required
MBA preferred
Proven experience leading marketing in a building materials/construction ecosystem (or analogous B2B specification-driven environment)
Track record of driving measurable growth through demand generation and commercial integration
Deep understanding of multi-stakeholder customer journeys (specifiers, contractors, distributors, etc.)
Experience building digital, data-driven marketing capabilities
Ability to operate at both strategic and operational levels in a global, matrixed organization
Exceptional leadership and influence skills in complex, global organizations
Willingness to travel up to 20% of the time
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To learn more visit the Compensation and Benefits page.
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Equal Opportunity DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class.
If you need a reasonable accommodation to search or apply for a position, please visit your Accessibility Page for Contact Information.
DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class.
If you need a reasonable accommodation to search or apply for a position, please visit your Accessibility Page for Contact Information.

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