PacBio is seeking a Senior Specialist, Marketing Automation to own marketing campaign execution and enhance customer and prospect engagement programs across global teams. You will be the primary owner for our Marketing Automation platform, guiding best practices for planning, designing and executing campaigns that reach audiences worldwide and capture data in our CRM.
You will lead lead scoring, segmentation, and automation rule improvements, while coordinating with the CRM and eCommerce stores
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Senior Marketing Automation Specialist — Global Campaigns
Pacific Biosciences of California · Menlo Park, CA, USA ·
- Job type:
- Full Time