Digital Marketing Activation Manager

Digital Marketing Activation Manager

Essity Health and Medical Solutions is looking for an experienced Digital Marketing Activation Manager to lead strategic digital marketing initiatives for assigned therapy brand areas, and will be responsible for developing, executing, optimizing, andmeasuring integrated marketing programs across websites, email communications, social media, marketing automation platforms, and digital campaigns. The ideal candidate should live in Philadelphia, PA or Charlotte, NC.

This role bridges brand strategy and digital execution by translating business objectives into comprehensive digital marketing plans. The Digital Marketing Activation Manager serves as the primary digital marketing advisor to the Brand Marketing teams and develops and leads integrated digital marketing strategies aligned to therapy area brand objectives:

Integrated digital campaign planning and execution

Website strategy, governance, and SEO

Email marketing strategy and execution

Manage marketing automation platforms and define customer journeys

Social media strategy and optimization

Analytics, reporting, and performance optimization

Digital agencies and vendor management

1. Website governance/SEO

Own website strategy and content roadmaps for assigned brands

Prioritize website enhancements and ongoing maintenance requests

Partner with Brand Teams to ensure content aligns to customer needs and business goals

Coordinate website projects with vendors, agencies, IT, and key internal stakeholders

Oversee SEO implementation and content optimization

Monitor website performance and recommend improvements

Lead website quality assurance and launch readiness reviews

2. Social media strategy

Develop and manage annual social media strategies across assigned brands

Partner with agencies and vendors on content execution and reporting

Align with Brand Teams on social content planning and advise on audience engagement recommendations/best practices

Manage organic and paid social optimization recommendations

Monitor social performance and identify growth opportunities

Ensure alignment between social channels and broader campaign objectives

3. Email marketing

Own email communication strategy and execution, including "Always On" emails as well as campaign-specific and other electronic comms as needed

Align with Brand Marketing Teams on content planning and advise on audience engagement recommendations/best practices

Develop and deploy segmented email campaigns through ClickDimensions and HubSpot

Create and optimize marketing automation workflows

Manage audience segmentation and database quality

Conduct A/B testing and personalization initiatives

Ensure compliance with legal, privacy, and regulatory requirements

4. Marketing automation platforms

Support adoption of marketing technology platforms (HubSpot, Asana, ClickDimensions, CRM)

Optimize campaign workflows using Asana and marketing automation tools

Improve campaign tracking and reporting processes

Identify automation opportunities

Maintain documentation and process standards

Provide training and support to marketing stakeholders

Who You Are

5+ years of digital marketing experience with demonstrated success leading integrated digital marketing campaigns

Proven expertise in website strategy, SEO, content optimization, and website governance, including partnership with agencies, IT, and cross-functional stakeholders

Strong hands-on experience with marketing automation and CRM platforms and marketing automation platforms, such as HubSpot, ClickDimensions, and related campaign management tools

Experience developing and optimizing email marketing programs, customer journeys, audience segmentation, A/B testing, and lead nurturing campaigns

Deep understanding of organic and paid social media strategy, content planning, audience engagement, and performance optimization

Experience working in a global, matrixed organization, with the ability to influence cross-functional teams and manage multiple stakeholders across regions and functions

Strong analytical skills with experience measuring campaign performance, interpreting digital metrics, and making data-driven recommendations to improve results

Demonstrated success managing external agencies, vendors, and digital partners while balancing strategic priorities and project execution

Healthcare, medical device, pharmaceutical, or other regulated-industry marketing experience preferred, with knowledge of privacy and compliance requirements

Excellent communication, collaboration, and project management skills with the ability to translate business objectives into effective digital marketing strategies

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

Wellness program provided through Rally

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match and annual employer base contribution

Company paid Basic Life, AD&D, short-term and long-term disability insurance

PTO offering with Paid Holidays

Scholarship program for children of Essity employees.

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com

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