Social Media Manager

Overview Company Overview:
Allied Universal®, North America’s leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve.
Job Description Allied Universal® is hiring a Communications and Social Media Manager. The Communications and Social Media Manager is passionate about all things social media and is a visionary leader in social storytelling. This role is a trend-setter; proactive, strategic, socially-savvy, and detail-oriented. The Communications and Social Media Manager will react quickly in a fast-paced environment and be truly passionate about social media: what trends are shaping it, what best practice looks like, and how brands and fans are changing the landscape.
The Communications and Social Media Manager will develop sophisticated and complex social media concepts that move beyond tactics to sustainable campaigns and activations. This Manager independently packages and presents social content strategies to stakeholders, effectively communicating rationale and impact; working across a range of security topics, translating complex brand challenges into impactful social narratives.
This role demands a deeply hands-on approach to graphic design and video production, ensuring every piece of content meets the creative vision but also stands out in a crowded social landscape. The Communications and Social Media Manager is a collaborative and impactful team player who can jump in wherever needed, take ideas from concept to execution, and navigate feedback all while keeping a finger firmly on the pulse of trends, culture, and the evolving media and security landscape.
RESPONSIBILITIES:
Lead social creative strategy; develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations
Evaluate content performance and develop/adjust communications strategy and future content
Develop, implement, and own a content calendar
Design and assemble social media toolkits for various campaigns and initiatives; develop and ensure implementation
Lead and execute daily and planned hands-on content creation, including graphic design, video editing/shooting, motion graphics, and animation for brand social channels across platforms including Instagram, LinkedIn, and beyond
Daily and planned content creation for brand social channels across platforms including Instagram, LinkedIn, and beyond, including concepts, content series, and repeatable templates
Inform and create content that speaks to key security trends and developments, ensuring optimal use of platform features and best practices
Lead art direction and copy crafting for comprehensive social campaigns, personally executing visual designs and ensuring consistent brand aesthetics and tone across all creative outputs
Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time
Support social listening and insights efforts, tracking security trends and developments in real time while balancing ongoing deliverables
Independently package and present social content strategies to stakeholders, communicating rationale and impact with confidence
Independently produce and master a diverse range of social content formats, from concept to final output, including static graphics, short-form video (filming/editing), motion graphics, animations, carousels, and stories
Demonstrate mastery of the social content production process across media types including static, short-form video, carousels, and stories
Develop creative solutions to social challenges including budget constraints, stakeholder feedback, and strategic pivots
Package completed work as compelling case studies for internal education, pitches, and awards submissions
Develop stakeholder trust through strong presentations and effective social strategies
Maintain a thorough understanding of each business unit’s compass and social strategy and how it plays out in day-to-day execution
QUALIFICATIONS (MUST HAVE):
Bachelor’s degree in communications, journalism, advertising, media studies, digital marketing, graphic design, marketing, English, business or a related field
Minimum of 3 (three) years of creative experience in social media and content, including 3 (three) years in a mentorship role.
Proven ability to develop creative, earned-first social strategies that breakthrough
Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a diverse range of graphic design and video production work created for social media
Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a range of content types and platforms
Deep understanding of content formats, real-time trends, and creation best practices across core social channels
Proficiency with Adobe Creative Suite (Premiere Pro, AfterEffects, etc), and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., CapCut, Canva.)
Proficiency with Adobe Creative Cloud, and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., TikTok, CapCut)
Proficiency using Hootsuite or comparable social listening tools
Ability to efficiently turn a concept into a produced piece of content
Strong collaboration skills across strategy, social, influencer, digital, production, and Corporate/Issues teams
Strong understanding of brand protection, social care and reputation management across social media platforms.
A portfolio showcasing sophisticated social strategies, integrated campaigns, diverse content formats, and case study development
PREFERRED QUALIFICATIONS (NICE TO HAVE):
Public company experience
Experience with Hootsuite or comparable social listening tools
Experience with Adobe and/or Canva
Prior experience with reputation management and media relations
BENEFITS:
Salary Range: $75,000 - $90,000
Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
Eight paid holidays annually, five sick days, and four personal days
Vacation time offered at an accrual rate of 3.08 hours biweekly; unused vacation is only paid out where required by law
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Closing Allied Universal® is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship/association with a protected veteran, or any other basis or characteristic protected by law. For more information: www.aus.com

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