Communications Lead

Communications Lead
Northern California (Updated 10/14/2026) SEIU Local 1021 was founded in 2007 when ten local unions cametogether in Northern California to form one larger, more powerfulunion. Together our members are building a true 21st centuryunion fighting to empower and improve the lives of our members.We are 54,000 strong – organizing and representing public serviceworkers in cities, counties, courts, schools, privatenon-profits, special districts, public health care, and nursing.We are looking for energetic, hard-working staff who arecommitted to real change, who believe in the value of work andthe value of public services and who want to be part of the teamthat wins for workers, their families, and their communities.
LOCATION: Northern California
RESPONSIBILITIES: Under the supervision of theCommunications Director, the Communications Leadisresponsible for all aspects of communication in support of SEIULocal 1021 core purposes. Duties vary by campaign, and mayinclude by are not limited to the following:
PRIMARY RESPONSIBILITIES AND DUTIES:
Design and present strategic campaign plans that accomplishorganizational goals through traditional and new media platformswith expected deliverables and deadlines
Design, write and edit publications, talking head pieces,broadcast scripts, in-depth political pieces, brochures,newsletters and feature stories
Develop curriculum, materials and training for staff andmembers on communication methods
Regularly update and maintain campaign templates, photogallery and communications information that are easily accessibleto staff
Coordinate all aspects of press conferences and media events,including preparation and distribution of press releases andadvisories, collecting information, quotes and contactinformation and prepping training leaders to speak to the press
Capture and edit photos and video for production materials
Produce coordinated communication throughout the local acrossmultiple platforms
Maintain and update SEIU Local 1021 website with campaign andmember-specific information
Leads communications staff across multiple campaigns, regionsand industries
Reviews communications team work plans and providesactionable feedback to colleagues
Leads special projects designed to expand the Local’scommunications capacity
Act as an internal agent of change, consistently challengingleaders and staff to think differently about their work and theLocal’s vision
SKILLS AND ABILITIES:
Be forward-thinking, bold, and creative
Ability to think strategically about messaging andimplementation of work into multiple communications platforms.
Understanding of union campaigns and issues and have theability to articulate campaign messages effectively for a workeraudience
Ability to work effectively as part of a team
Ability to work under pressure, be well organized,self-motivated and organizational
Ability to exercise good judgment
Ability to make good use of union resources and otheravailable tools
Ability to build, to communicate clearly and persuasivelyverbally and in writing
Ability to work independently under tight deadlines and in ateam environment
An understanding of the labor movement and a commitment toimproving conditions for working people is essential
Willingness and desire to learn new technologies, tactics,and strategies
MINIMUM QUALIFICATIONS:
2+ year’s professional experience working in communicationsand press relations for unions, progressive political campaignsor non-profit organizations
Prior experience with and understanding of the public sectorpreferred
Demonstrated understanding and application of graphic designprinciples
Experience using email marketing and advocacy tools
Proficiency in Microsoft Office
Demonstrated understanding and use of social media and onlinetools, such as Facebook, Instagram, Twitter, YouTube
Commitment to racial, gender and economic justice and theirintersections, both inside and outside organizations
SPECIAL REQUIREMENTS:
Willingness to work irregular and long hours, includingweekends and holidays to attend required evening and weekendevents/meetings
Extensive travel may be required, primarily within NorthernCalifornia
SALARY AND BENEFITS: The current salary range is$78,336.45 – $128,664.51 based on qualifications and experience.There is a competitive and comprehensive benefits package.
DRIVING REQUIREMENTS:
Must possess a valid California driver’s license; pass a DMVcheck and have a good driving record
Have auto insurance that covers business driving (minimum of$100,000 per person/$300,000 per incident bodily injuryliability/$50,000 property coverage); and must possess anautomobile for business use.
AFFIRMATIVE ACTION EMPLOYER
SEIU Local 1021 is an affirmative action employer and encouragesapplications from all qualified candidates regardless of race,ethnicity, age, sex, sexual orientation, marital status,religion, or disability. Local 1021 works to ensure fairtreatment of applicants and employees and actively enforcespolicies against discrimination and sexual harassment.

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