Product Marketing Manager

The Role

Raydar is recruiting for this role on behalf of our client. Serve as the first marketing hire and own the go-to-market function for a consumer software product. The work spans launches, creative production, paid acquisition and organic channels, with close collaboration alongside company leadership and regular conversations with users.

What You'll Do

Plan and run product launches, converting new releases into compelling narratives and the assets that support them.

Create and test a steady flow of creative, including video, written pieces and visual ads, and learn what captures attention.

Run paid acquisition experiments across several advertising platforms, review performance data, cut weak efforts and increase spend on strong ones.

Build self-sustaining growth channels that do not rely on advertising budget, such as search, referral and partner initiatives, and community-led efforts.

Talk with users through community channels and interviews to inform messaging.

Partner with company leadership on positioning and go-to-market direction.

What We're Looking For

Hands-on use of AI tools and the ability to explain complex AI products in plain, engaging language.

Consumer product marketing background, having led a launch or grown an acquisition channel, for example from zero to one or by lowering cost per acquisition.

Track record of launch campaigns that gained traction on major social networks.

Practical content production and video editing skills, including short product videos.

Ability to work on-site 5 days a week in San Francisco, CA.

Bonus Points

Broader creative skills such as writing copy, directing video, building web pages and analyzing conversion funnels.

Earlier experience in an early-stage company in a marketing, growth or content position.

Relocation support

Location And Work Model

San Francisco, CA, United States

On-site, 5 days per week in office

Full-time

Compensation, As The Posting Describes It

Equity