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B2C Growth Marketing Lead - Paid Media & Apps

Betterment · New York, NY, USA ·

Pay:
121.000
Job type:
Full Time

Betterment, a leading fintech company in New York, seeks an Acquisition Marketing expert to own and optimize paid channels including SEM, affiliate, programmatic, and mobile app campaigns. The role emphasizes funded accounts and efficient CPA/ROAS, with a strong ASO focus for app store growth.

The ideal candidate will have 6+ years in paid media, seven-figure budgets, and a collaborative approach across creative, compliance, insights, and product marketing. Hybrid NYC-based role.

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