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Digital Marketing Manager Home Appliances

Judit Inc · Plano, TX, USA ·

Job type:
Temporary

About This Opportunity
Judit Inc. is hiring on behalf of one of our largest clients — a global technology leader in consumer electronics, semiconductors, and mobile communications. This is a temporary, contract position : you’ll be employed by Judit Inc. and work directly alongside our client’s team.
The description below is our client’s overview of the background, skills, and experience they’re looking for. If you meet most — but not all — of these, we still want to hear from you. Your Judit recruiter will walk you through the day-to-day work, schedule, pay, and contract length before anything moves forward.
What you’ll do
You’ll lead creative development and the online shopping experience for assigned home appliance categories, working with creative agencies and the digital, e-commerce, CRM, paid, social, and retail teams. You’ll keep messaging consistent from first click to store shelf, run promotions that drive sell-through, and use KPIs to shape what comes next.
Lead end-to-end creative development for assigned home appliance categories: write clear briefs, manage agency workflow and timelines, and run internal reviews so creative lands on strategy and on schedule
Own the consumer experience on the brand’s e-commerce site with the demand generation, digital, and e-commerce teams, finding ways to sharpen value propositions across the portfolio and drive conversion
Keep messaging, content, digital experiences, and in-store creative consistent across CRM, paid, social, and retail operations throughout the consumer journey
Develop and champion creative concepts that stand out from competitors, and serve as the main contact for creative agencies so assets stay consistent across every owned channel
Lead strategic promotions across multiple lines of business that drive sell-through, and turn results into clear, executive-ready presentations
Find process and efficiency improvements in digital workflows as the team grows
Track and analyze KPIs across marketing tactics to show what’s working and guide the next round of creative and promotional decisions
What you’ll bring
Bachelor’s degree in marketing, business, or communications/advertising
4–5 years of directly applicable brand and product marketing experience, with a record of cross-functional collaboration and measurable business results
Digital go-to-market strategy experience, including activation channels and KPI measurement
Project management experience, including e-commerce sales activations
Experience managing creative agency relationships day to day: writing briefs, driving timelines, and reviewing work for quality and strategic fit
Understanding of UX and on-site functionality as they shape the consumer shopping journey
Experience managing creative asset workflows, including asset types, formats, and delivery across digital and in-store channels
Comfort working across CRM, paid, social, and e-commerce teams to align messaging and landing experiences
Clear, concise writing, especially creative briefs that inspire strong work
Stakeholder management skills and the ability to influence cross-functional leadership in a matrixed organization
Ability to track, analyze, and communicate KPIs tied to marketing and creative performance
Strong organization skills to manage multiple campaigns and workstreams at once
Nice to have
Experience in consumer electronics, appliances, or another retail or e-commerce category
Familiarity with promotional strategy across multiple lines of business
Experience with in-store or retail creative alongside digital channels
Comfort ramping up quickly on new tools, processes, and ways of working in a growing team
Work details
Fully onsite in Plano, TX
6-month contract