SOCIAL MEDIA CONTENT CREATOR ONCAMERA AUTOMOTIVE PERSONALITY

Job Description
Job Description

GET PAID TO CREATE CONTENT, BE ON CAMERA & WORK AROUND CARS.

If you're the person who's always making videos, knows what's trending before everyone else, isn't afraid of a camera, and can walk into a room and talk to anyone - keep reading.

Frankfort Auto Haus is looking for a high-energy Social Media Content Creator & On-Camera Personality to become a major part of our dealership's online presence.

This is NOT a sit-behind-a-desk marketing position.

You’ll be filming cars. Reviewing vehicles. Creating TikToks. Shooting Reels. Talking to customers and employees. Capturing what happens behind the scenes. Coming up with creative ideas. Jumping on trends. And helping turn Frankfort Auto Haus into a recognizable automotive brand online.

** We’re looking for a personality — not just someone who knows how to post. **

WHAT YOU’LL ACTUALLY BE DOING
Your job is to make Frankfort Auto Haus interesting, entertaining, relatable, and impossible to scroll past.

You’ll create content around:

New vehicle arrivals

Vehicle reviews and walkarounds

Luxury, performance and unique vehicles

Funny dealership moments

Interviews with customers and employees

Customer vehicle deliveries

Vehicle photos

Behind‑the‑scenes dealership content

TikTok/Reels/Shorts trends

Sales events and promotions

Test drives

"Would you drive this?" style content

Vehicle comparisons and features

Day-in-the-life dealership content

Trending automotive topics

Customer experiences and success stories

Some days you’ll have a planned shoot.

Other days, something interesting will happen at the dealership and you need to recognize the opportunity, pull out the camera, and turn it into content.

THE PLATFORMS YOU’LL WORK WITH
You’ll help create, edit, publish, and manage content across platforms including:

TikTok

Instagram

Facebook

YouTube

YouTube Shorts

Snapchat

Other emerging social media platforms

Digital advertising channels

You’ll also help us understand what’s working, what’s trending, and what we should create next.

YOU NEED TO LOVE BEING ON CAMERA
This part is important.

** We’re not looking for someone who only wants to stay behind the camera. **

You will regularly be one of the faces of Frankfort Auto Haus.

You should be comfortable:

Talking directly to the camera

Reviewing vehicles

Interviewing customers

Interviewing employees

Talking to strangers

Creating funny or entertaining content

Speaking naturally without sounding scripted

Showing your personality

Trying new ideas

Being spontaneous

Creating multiple pieces of content in a day

You don’t need to be a professional actor.

Actually, we’d rather you not sound like one.

We want someone authentic, confident, entertaining, and relatable.

WHO WE’RE LOOKING FOR
You might be perfect for this position if:

You're EXTROVERTED. Talking to people gives you energy.

You're CONFIDENT. A camera in your face doesn’t make you freeze.

You're CREATIVE. You see a car, customer, employee, or situation and immediately start thinking about how it could become content.

You UNDERSTAND SOCIAL MEDIA. TikTok, Instagram, YouTube, Snapchat, hooks, trends, retention, comments, shares, sounds, captions — this world makes sense to you.

You're FAST. You understand that social media doesn’t always wait for a week-long approval process.

You're INFLUENTIAL. You understand how to grab attention and make people want to watch what you’re doing.

You're COMPETITIVE. A video getting 2,000 views makes you want the next one to get 20,000.

You're CONSISTENT. You understand that building a brand takes more than posting once when you feel like it.

You're NOT AFRAID TO TRY THINGS. Not every video will go viral. You learn, adjust, and create the next one.

WE CARE ABOUT CREATIVITY MORE THAN A DEGREE
A marketing degree is great.

But it’s not required.

If you’ve built a TikTok page, grown an Instagram account, created YouTube videos, made viral content, edited Reels, managed a business page, or built your own personal brand — we want to see it.

We’re interested in what you can actually create.

Experience with any of the following is a plus:

TikTok

Instagram Reels

YouTube / YouTube Shorts

Snapchat

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva

Photography

Videography

Short‑form video editing

Content strategy

Social media advertising

Automotive content

Automotive experience is NOT required.

If you’re great at content and willing to learn about cars, we’ll help teach you the automotive side.

THIS IS MORE THAN "POSTING ON SOCIAL MEDIA"
We’re looking for someone who wants to help build a brand.

You’ll have access to a constantly changing inventory of vehicles to create content around - from everyday cars and trucks to luxury, performance, and unique vehicles.

You’ll also have real customers, salespeople, dealership operations, new arrivals, trades, deliveries, test drives, and behind‑the‑scenes moments happening around you every day.

Your job is to turn that into content people actually want to watch.

And as the dealership grows, we want this position to grow with it.

BUILD YOUR OWN PERSONAL BRAND TOO
We don’t want to hide your personality behind a corporate logo.

We want you to become someone our audience recognizes.

For the right person, this is an opportunity to develop your own on‑camera presence while helping grow Frankfort Auto Haus.

Think:

Creator + Automotive Personality + Social Media Strategist + Brand Ambassador.

If you want a boring corporate social media job, this probably isn’t it.

If you want to create, experiment, entertain, meet people, work around cars, and build something people recognize online , this could be exactly what you’re looking for.

WHAT WE NEED FROM YOU

Comfortable and confident on camera

Highly outgoing personality

Strong communication skills

Creative mindset

Understanding of current social media trends

Ability to film and edit short-form videos

Ability to take quality vehicle and dealership photos

Comfortable approaching and talking with customers and employees

Ability to work independently without constantly being told what to film

Reliable and consistent

Strong work ethic

Willingness to learn about vehicles

Ability to represent Frankfort Auto Haus professionally online

Valid driver's license

HOW WE'LL DEFINE SUCCESS

Views

Followers

Engagement

Comments

Shares

Direct messages

Website traffic

Vehicle inquiries

Brand recognition

We want to continuously test new ideas, learn what performs, and create more of what our audience responds to.

WHO SHOULD APPLY?
Apply if you’re the person in your friend group who:

Is always filming something

Loves being on camera

Knows what's trending on TikTok

Can talk to almost anyone

Has a big personality

Loves cars or wants to learn about them

Enjoys creating and editing videos

Understands what makes people stop scrolling

Wants to build an audience

Doesn’t want a boring 9-to-5 desk job

Wants their creativity to actually matter

WHEN YOU APPLY
Don’t just send us a résumé.

We want to see your personality.

Send us links to your TikTok, Instagram, YouTube, portfolio, or content you’ve created.

No professional portfolio?

That’s okay.

Send us a short video introducing yourself and telling us why you’d be good at this job.

Show us who you are.

ABOUT FRANKFORT AUTO HAUS
Frankfort Auto Haus is a growing pre‑owned automotive dealership located in Frankfort, Illinois .

We’re building a modern automotive brand focused on great vehicles, strong customer relationships, digital marketing, social media, and creating a dealership experience that’s different from the traditional car lot.

We’re growing - and we want someone creative enough to help document it, market it, and become part of the story.

THINK YOU CAN MAKE FRANKFORT AUTO HAUS GO VIRAL?
Show us.

Apply today.

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