Senior Director, Brand Marketing — Growth & Experience

Total Wine & More in Bethesda, MD seeks a Senior Director of Brand Marketing to define and lead our enterprise brand strategy, with primary ownership of brand positioning, storytelling, off-site events, and strategic partnerships. You will shape long-term brand platforms, multi-year roadmaps, and oversee creative strategy and partnership activations.
You will manage complex programs across Marketing, Merchandising, Digital, Store Operations, and external agencies, aligning priorities,

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