Senior Performance Marketing Specialist/ Marketing Manager III
Location: Remote - Anywhere in the U.S.
Schedule: 40 hours/week, Standard Business Hours
Duration: 12 Months
Position Overview
We are seeking a detail-oriented Senior Performance Marketing Specialist to own the strategy, quality, and performance of paid acquisition efforts across search, video, social, programmatic, and emerging digital channels.
This is an execution-focused role for someone who thrives in the details-reviewing campaign setups, identifying issues, ensuring quality, and holding agency partners accountable for performance and accuracy.
The ideal candidate has an agency background with experience managing multi-channel performance campaigns across multiple clients. This role requires deep SEM expertise, strong operational rigor, meticulous QA, and proactive communication.
Key Responsibilities
Agency Management & Quality Assurance
Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns.
Set expectations, define priorities, establish optimization cadences, and hold agencies accountable to SLAs and performance.
Proactively identify gaps, risks, and underperformance.
Conduct rigorous QA of campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing before launch.
Review creative assets against platform specifications and safe zones.
Enforce campaign, ad group, creative, and UTM naming conventions.
Maintain clean campaign taxonomy, organized documentation, consistent naming, and launch-readiness standards.
Perform final preflight checks before campaigns go live.
Paid Search & Paid Social Strategy
Own paid search strategy across:
Google Ads
Microsoft Ads
SA360
Other SEM platforms
Define keyword architecture, match-type strategies, bidding frameworks, and budget allocation.
Own paid social strategy across platforms such as:
Meta
Reddit
X
TikTok
Develop and manage experimentation roadmaps covering ad copy, bidding strategies, audience segmentation, and landing pages.
Ensure test designs are rigorous and learnings are documented and implemented.
Manage significant monthly paid media budgets with a focus on CPA, ROAS, LTV/CAC, payback periods, and growth.
Reporting & Stakeholder Management
Build and maintain reporting dashboards and performance frameworks.
Provide proactive performance updates, insights, and risk flags to stakeholders.
Translate complex campaign data into clear, actionable recommendations for leadership, product marketing, and growth teams.
Programmatic & Non-Traditional Media - Secondary Focus
Oversee agency execution of programmatic campaigns across DSPs such as:
The Trade Desk
DV360
Manage audience targeting, contextual placements, and retargeting strategies.
Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and niche/specialty sites.
Identify and test emerging channels, sponsorships, placements, and partnership opportunities.
Required Qualifications
5-8 years of performance marketing experience.
Deep expertise in SEM/paid search , particularly:
Google Ads
Microsoft Ads
SA360
Strongly preferred agency background with experience managing multiple accounts/clients simultaneously.
Exceptional attention to detail and a strong quality-assurance mindset.
Proven experience managing and QAing agency partners.
Experience managing substantial paid media budgets with measurable performance outcomes.
Strong proactive communication and stakeholder management skills.
Strong analytical capabilities using tools such as:
Google Analytics
Looker
Tableau
Similar analytics/reporting platforms
Experience with attribution modeling and translating performance data into optimization strategies.
Experience with A/B and multivariate testing across creative, landing pages, audiences, and bidding strategies.
Undergraduate degree required.
Preferred / Bonus Qualifications
Experience marketing to developer or technical audiences , including developers, engineers, or data scientists.
Understanding of how technical audiences move through paid acquisition funnels differently from consumer audiences.
Knowledge of mobile attribution/MMP platforms such as:
Singular
AppsFlyer
Adjust