Product Marketing Lead (B2B)

Lead Freight Marketing: Own the marketing strategy for Freight, identifying growth opportunities, setting priorities, and driving commercial impact

Shape the Future of Parade: Lead the GTM strategy for integrating Parade into Mudflap, strengthening positioning, accelerating adoption, and driving growth

Own B2B Product Marketing: Drive positioning, messaging, and product launches that differentiate our products and accelerate adoption

Orchestrate Marketing: Align Growth, Brand, Creative, Content, and Lifecycle around integrated strategies that drive business results

Get Close to Customers: Lead customer research, interviews, and competitive analysis to uncover insights that shape product and GTM strategy

Write Exceptional Copy: Turn complex technology into clear, compelling messaging across campaigns, launches, sales materials, and customer communications

Drive Commercial Success: Equip Sales and Customer Success with the messaging, insights, and tools to win, retain, and grow customers

Push the Boundaries of AI: Build AI-powered workflows, experiment with emerging tools, and transform how we research, create, and execute

Own Business Outcomes: Measure impact across acquisition, activation, retention, expansion, and revenue, optimizing investments to accelerate growth

Benefits

A high bar for quality and commitment to self-improvement

Opportunities and support for massive career growth

A team of talented individuals on a mission to change a $1 trillion industry for the better

An open mind to new ideas and methodologies

A flexible, remote-first company

GM Mindset & Commercial Instincts: Understands business economics, complex B2B sales cycles, and what drives growth

Bonus: Experience in freight, logistics, or transportation technology

Strategic Leadership: Owns budgets, makes smart investment decisions, and influences cross-functional teams without direct authority

7+ years of B2B product marketing, GTM, or business leadership experience, ideally in SaaS, technology, marketplaces, or logistics

Exceptional GTM Ownership: Leads strategy through execution, prioritizes high-impact opportunities, and delivers measurable results

Builder Mentality: Hands-on, resourceful, and energized by ambiguity, fast execution, and significant ownership

Customer Obsession & Storytelling: Independently uncovers customer insights and translates complex products into exceptional positioning, messaging, and copy

AI at the Frontier: Builds with AI, experiments aggressively, and creates workflows that transform how marketing operates

#J-18808-Ljbffr