Lead Channel Marketing Manager

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Full-Time Employee Professional Arlington, TX, US
30+ days ago Requisition ID: 1383
ABOUT PETMATE
Petmate is a global leader in pet supply products, with trusted brands including Petmate®, Chuckit !®, Quirky Kitty ®, Vittles Vault®, Wild Eats® and Arm & Hammer®. Over 60 years ago, Petmate began with a focus on safe pet transportation, leading to the creation of the first dog kennel. Today, Petmate develops products that improve quality of life and strengthen the bond between people and their pets. From environmentally responsible manufacturing to rigorous product testing, safety remains central to what we make and how we make it. Our portfolio of trusted brands features innovative solutions across several pet supplies categories including toys, feeding and watering, food storage, kennels, shelters, bedding, treats and more.
OUR WHY : To enrich families’ lives by cultivating the bond between people and their pets.
OUR VISION : Families everywhere trust us to enhance their pets’ well-being at every step of the adventure.
Petmate Core Values
OWN IT! We take responsibility for our actions, decisions, and outcomes.
STEADFAST DETERMINATION : We pursue what’s next with commitment and enthusiasm.
DO THE RIGHT THING : We align our actions with our values in every situation.
SAFETY WITHOUT COMPROMISE : We prioritize the safety of employees, consumers, and pets without compromise.
Position Summary
The Channel Marketing Project Manager supports the execution of channel marketing initiatives and sales operations processes to drive seamless customer experiences and successful commercialization. This role partners cross-functionally with Sales, Marketing, Product, and Operations to support key accounts, execute go-to-market activities, and ensure accurate and timely delivery of customer requirements. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment, with the ability to manage multiple priorities while delivering high-quality work.
Key Responsibilities
Partner with internal Sales teams and external customers to deliver clear, timely, and professional communication
Own and lead new customer set up processes
Lead for Commercial team EDI customer priority set up and manage cross functional teams responsible for implementing to ensure customers are set up in a timely manner
Lead special projects requiring working with cross functional teams as needed
Own tracking Petmate price increase implementation, which includes proactively managing a price increase tracker and regular communications with Commercial team on status
Support customer-specific requirements across key retail, eCommerce, and distributor accounts
Maintain and update customer portals, ensuring accuracy of product data, assets, and required documentation
Serve as a point of contact for customer requests, ensuring alignment with internal teams and timely follow-up
Develop customer and category specific comp shops to aid in assessing opportunities for growth
Commercialization & Product Launch Execution
Support new product launches through accurate item setup, asset distribution, and customer onboarding requirements
Complete and submit customer-specific forms for item setup, testing, compliance, and marketing materials
Ensure product data, cross-references, and system updates are accurate and maintained in ERP systems (Oracle) and B2B platforms
Provide support for customer trade shows, line reviews, and customer meetings, including development of quote sheets, presentation materials, samples, and product assets
Assist in the creation and distribution of sales tools, promotional materials, and customer-specific sell-in resources
Coordinate sample requests, product images, and marketing assets to support customer and internal needs
Cross-Functional Coordination
Act as a liaison between Sales, Marketing, Product,SupplyChain, and Sales Operations to resolve order issues, holds, deductions, and promotional execution
Proactively identify and escalate risks or issues impacting orders, launches, or customer commitments
Support ongoing process improvements to drive efficiency and accuracy across channel workflows
Data, Reporting & Process Support
Assist in tracking and reporting key metrics related to item setup, promotions, and customer programs
Maintain accurate records across systems to support reporting, forecasting, and customer insights
Identify opportunities for continuous improvement in data accuracy, reporting, and operational processes
Project & Operational Support
Manage multiple projects and deadlines simultaneously, ensuring timely completion of deliverables
Support Sales Operations and Channel Marketing leadership on ad hoc and strategic projects as assigned
Qualifications & Experience Required Skills
Strong written and verbal communication skills with a customer-first mindset
Highly organized with strong attention to detail and ability to manage multiple priorities
Proven ability to problem-solve, adapt quickly, and work effectively in a fast-paced environment
Ability to work independently with minimal direction while collaborating cross-functionally
Strong project management and time management skills
Technical Proficiency
Advanced proficiency in Microsoft Excel (data management, analysis, and reporting)
Working knowledge of Microsoft Office (Outlook, PowerPoint, Word)
Experience with ERP systems (Oracle preferred) and customer portals
Familiarity with CRM systems or data/reporting tools is a plus
Preferred Experience
Experience supporting retail, eCommerce, or distributor channels
Understanding of product commercialization and item setup processes
Exposure to trade shows, line reviews, and customer-specific marketing support
Education
Bachelor's degree in Marketing, Business, or related field preferred
5-1O+ years of relevant experience in marketing, sales support, or channel operations (or equivalent combination of education and experience)
Petmate is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.

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